A Case of a Misleading Stock Price - S. Florida Business & Wealth

A Case of a Misleading Stock Price

Dear Mr. Berko: I bought 2,000 shares of Pernix Therapeutics Holdings in June for 50 cents a share. I bought the stock because the company makes a drug called Treximet, which I use for my migraine attacks. Seeing as I pay $695 for nine pills, I figured I could make a bundle buying the stock. And I have, because it’s now selling at $4. I’ve made about $7,000 in about six months.

So should I buy more shares? Should I sell all 2,000 shares and take my profit? Should I just sell enough to get my $1,000 investment back and let the rest of it ride? Or should I sell half my position and allow the other 1,000 shares to ride? Your quick response would be appreciated. Please don’t use my real name. I’m a private person. Lots of people here read the column and might know that I’m the writer. — XX, Durham, N.C.

XX: That’s a lot of questions for someone without a name.

Pernix Therapeutics (PTX), trading at $3, is a dinky, ratlike $170 million-revenue pharmaceutical company whose CEO, John Sedor, CFO, Graham Miao, and controller, Mike Golembiewski, may not be giving shareholders a fair shake.

PTX has been making and selling drugs for 20 years and has some decent but pricey stuff on the market. You mentioned Treximet and the fact that each pill you pop costs $77.22. When one of those cyclopean migraines is coming on, lots of people would pay $277 a pop. However, a gross profit of $77.11 — the retail cost of the ingredients is 11 cents — per pill is sordid, scandalous and unconscionable. My son, who is an emergency room doc, told me that Treximet has two active ingredients — naproxen and sumatriptan, both of which are popular generic drugs.

A single Treximet pill contains 500 milligrams of naproxen and 85 milligrams of sumatriptan. PTX even makes a lower-strength Treximet for pediatric patients. How sweet! Naproxen is purchased quite cheaply over the counter at Walgreens or CVS, and sumatriptan is an inexpensive prescription medication, retailing at $2 a pill. According to clinical trials by GlaxoSmithKline, there’s zero evidence that Treximet suppresses a migraine better than a two-pill regimen of naproxen and sumatriptan. Naproxen is a nonsteroidal anti-inflammatory drug that treats pain or inflammation caused by arthritis, bursitis, gout, etc. And sumatriptan is often used to relieve the intensity of migraine and cluster headaches. Though you might save a bundle using a two-pill regimen, my son would insist that I advise you to discuss this with your doctor before making a change.

XX, I’m sorry to inform you that you don’t have a $7,000 profit in PTX; rather, you have a loss of $400. In October, PTX was trading between 45 cents and 65 cents a share, and the board of directors decided to declare a 1-for-10-share reverse split. A reverse split is the opposite of a conventional stock split and results in a decrease in the number of shares outstanding. For example, in 2009, Citigroup (C-$60) was trading at an embarrassingly low $5 a share, so the board decided to enact a 1-for-10 reverse split, lowering the number of shares outstanding by a factor of 10 while increasing the stock price by a factor of 10. A higher stock price always looks better to institutional investors, most of whom shy away from buying stocks trading at less than $5 a share. Still, after the split, the total value of the company remains unchanged. So your 2,000 PTX shares, which cost you $1,000, became 200 shares, and seeing as they trade at $3, they’re worth $600.

PTX also produces and sells a dozen other drugs, none of which seems to excite the medical community. PTX sells its drugs through its sales force, third-party sales organizations and its subsidiaries. The 274-employee company, headquartered in Morristown, New Jersey, has $30 million in cash, 8 million shares outstanding and a negative book value, and it expects to post a loss for 2017. Sell your shares and take your loss.

Please address your financial questions to Malcolm Berko, P.O. Box 8303, Largo, FL 33775, or email him at mjberko@yahoo.com. To find out more about Malcolm Berko and read features by other Creators Syndicate writers and cartoonists, visit the Creators Syndicate website at www.creators.com.

COPYRIGHT 2016 CREATORS.COM

You May Also Like
A drawing shows a balanced scale: one side holds a red heart and a gold ring, the other side holds a building. The scale stands on a document labeled "PRENUPTIAL AGREEMENT. South Florida Business & Wealth
The Entrepreneur’s Edge
February 15, 2026
The Business of Care
February 15, 2026
A man in a black polo shirt and cap stands smiling on a pickleball court with multiple pickleballs in motion around him. The magazine cover headline reads, "BRAD TUCKMAN: From Pixels to Pickleball. South Florida Business & Wealth
From Pixels to Pickleball
February 8, 2026
A person wearing a pink hard hat and shirt uses a hammer while working on a wooden structure outdoors, with others in similar attire working in the background. South Florida Business & Wealth
Unlocking Dreams
February 4, 2026
Broward Business Momentum

Growth, Connections, and Community Leadership

Read More
A collage of downtown Fort Lauderdale features skyscrapers, a convention center, port with shipping containers, an airplane overhead, two workers in hard hats, a handshake at a business event, and a Las Olas Blvd street sign. South Florida Business & Wealth
Docked by the Rules

Outdated Dock Codes in a Modern Boating Capital

Read More
A luxurious waterfront home with palm trees, a large dock, and two white boats moored on a calm canal under a clear blue sky at sunset. South Florida Business & Wealth
Boca’s Next Luxury Chapter

A long-anticipated branded residential debut brings Mr. C’s hospitality-first ethos to Downtown Boca Raton.

Read More
A serene outdoor pool with lounge chairs and towels, surrounded by lush greenery, in front of a modern building with balconies and large glass doors leading to a well-lit interior. South Florida Business & Wealth
Broward Business Pulse

Five Signals Shaping the Week

Read More
Downtown cityscape of Broward at sunset with high-rise buildings, palm trees, and blurred car lights. Text overlay reads: "Broward Business Pulse: Five Signals Shaping the Week. South Florida Business & Wealth
Other Posts
MODS Names New Board Trustees

Museum of Discovery and Science
Taps Healthcare and Tech Leadership for Board Chair and Trustee Roles

Read More
A white modern building with palm trees in front, labeled "Museum of Discovery and Science," featuring a distinctive arched roof and banners, under a blue sky with scattered clouds. South Florida Business & Wealth
A Study in Statesmanship

PBA’s 2026 LeMieux Speaker Series Opens with Pompeo and Kerry

Read More
Two older men in suits and ties are shown in separate circular frames with gold borders. The man on the left has light hair and a serious expression; the man on the right has gray hair and a slight smile. South Florida Business & Wealth
Breaking the Glass Ceiling in Senior Living

Melissa Honig becomes the first woman CEO in John Knox Village’s history, signaling a thoughtful evolution in Florida senior living.

Read More
A woman with long, straight blonde hair smiles broadly at the camera. She is wearing a sleeveless pink and white top and is posed in front of a plain, light-colored background. South Florida Business & Wealth