In South Florida’s increasingly influential creator economy, Olivia Ormos is less focused on content than on what powers it.
As founder of mavn, the Miami entrepreneur is building the infrastructure layer behind influencer marketing, a space that has grown rapidly but, until recently, remained operationally fragmented.
Launched in December 2022, mavn was designed to solve a problem Ormos had encountered firsthand after years managing influencer campaigns: the process was inefficient, manual and difficult to measure at scale. “It always felt like there had to be a better way,” she says.
That premise has quickly translated into traction. The platform has surpassed $1 million in revenue, attracted more than 10,000 organic creator applications and built a curated network of roughly 1,500 creators with a combined reach of 748 million followers. Brands including Zillow, Sony Music, Live Nation, Steve Madden and Don Julio have used mavn to execute campaigns with greater speed and transparency.
At its core, mavn functions as a centralized system for creator discovery, campaign management and performance tracking. It replaces the spreadsheets and informal outreach that once defined the space with a structured platform that allows brands to measure impressions, engagement and earned media value in real time. The company has already paid out more than $375,000 to creators, underscoring its role as both marketplace and operating system.
The technology, however, is rooted in experience rather than abstraction. Ormos’ career began in Miami’s nightlife and events sector, where she developed an early understanding of how brands, audiences and cultural moments intersect. By her early 20s, she was leading marketing efforts for major hospitality venues, building relationships that continue to inform her business today.
She co-founded Model Volleyball at 25, creating a long-running event platform that blends sport, entertainment and brand activation. That environment became an early testing ground for influencer marketing, well before the term entered the mainstream.
Today, mavn is extending that model into a broader technology platform, particularly within experiential marketing. In 2026, the company served as the exclusive creator accreditation system for all 35 events at the South Beach Wine & Food Festival, allowing organizers to manage applications and track content generated across the event ecosystem.
The company is also expanding into adjacent verticals. A proprietary music tracker, launched in 2025, enables artists and labels to measure the performance of influencer-driven campaigns, while mavn Academy provides training and monetization strategies for emerging creators. More than 1,000 participants enrolled in its first class.
For Ormos, Miami has played a critical role in shaping the company’s trajectory. “It’s become a content hub,” she says, pointing to the influx of creators, brands and capital into the region.
That positioning has allowed mavn to scale from a local network into a platform with national ambitions. Expansion into New York and Los Angeles is underway, alongside the rollout of a new business dashboard designed to further streamline campaign management and analytics.
Yet even as the company leans into technology, its foundation remains distinctly human.
“The best opportunities still come from real relationships,” Ormos says.
In a category often defined by rapid growth and constant reinvention, that balance between platform and people may prove to be mavn’s most durable advantage.
