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A Beautiful Story about Success

Janna Ronert started Image Skincare with a simple premise: I can do it better.

Starting out of her apartment, she has grown Image Skincare into a nearly $100 million success story. I have several takeaways from our cover story about her:

Industry knowledge counts: Ronert is an aesthetician and had been in the beauty business about 15 years when she started her company. Her husband, the company’s president, is a board -certified reconstructive surgeon.

R&D matters: The company does clinical trials, testing and studies.

Consumers are sophisticated: Image Skincare finds customers want to know where products they use are made.

There’s an alternative to e-commerce: Image Skincare sells only through professionals and links its products with treatments.

South Florida is a great place to relocate: Ronert moved from Houston with 20 employees and has grown to 150.

I have a fondness for success stories, like Ronert’s, and we have plenty more this issue.

Our CEO Connect this month features Jeff Greene, the billionaire real estate investor. Greene’s story tells the saga of how he endured the ups and downs in the Los Angeles real estate market, created a major portfolio and then cashed in—$800 million—by betting on the decline in subprime mortgages. He talks about how bullish he is on West Palm Beach’s future where he controls a major chunk of land for redevelopment.

We also received an invitation from Bonaventure Equity and gained insight from two entrepreneurs who have made it big in consumer products and in the gas turbine industry. It turns out that South Florida is a global epicenter for gas turbines technology, partly because of the longtime presence of Pratt & Whitney near West Palm Beach.

This issue also features plenty of success stories in our third annual Apogee Awards, which celebrates eight positions in the C-suite. Our celebration and awards programs was scheduled to happen at the NSU Art Museum Fort Lauderdale just before this issue arrives in mailboxes, so look for photo coverage in our December issue.

  Kevin Gale

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.