fbpx

Brand Building and Beyond

Some of the most meaningful tips I have heard on brand building came from recent guests on my radio show.

Branding guru Bruce Turkel joined me twice this month: once at the University of Florida’s Bergstrom Center for Real Estate Studies Trends and Strategies Conference, and again on my show two weeks later. 

He also is a regular guest on FOXNews and is always on the road speaking to audiences about how to build your brand. He says there are seven key points to doing it right. 

A couple of my favorites are that “It’s all about them” – meaning that you need to have a customer centered focus, and “Repeat, Repeat, Repeat” – it sometimes takes a lot of messages until you get your point across.   If you apply these two ideas, as well as Bruce’s other five points, you can really increase the effectiveness of your marketing efforts in a relatively short period of time.

Joining me on my show also this month was Mike Fay, who has one of the best real estate brands in South Florida. I first met Mike Fay over 20 years ago, and we have been friends ever since. Mike runs the local office of Avison Young – and while both of us have closed billions of dollars in real estate transactions, I have to admit he can ride a wakeboard better than I can.

Mike said he joined Avison Young because of its national network and the value he sees in the firm’s brand. We discussed how strong the local real estate market is in every product segment. Mike sees another couple years of growth ahead in the current real estate cycle, and I agree. He believes there is an opportunity in the underserved retail markets in Miami – I agree with that too.  

Speaking of retail in Miami, I was quoted this past March in the Wall Street Journal discussing the new megamall being developed by Triple Five in Northwest Miami Dade County. I think there’s room for a project like that. I look forward to visiting the new mall and I’m sure visitors to our community will want to also.

 Retail today is all about the experience, and this mall will provide South Florida with a shopping and entertainment experience that we do not have in the marketplace at this time.  I’m 100 percent behind anything that will extend the stay of guests in Miami and provide fun retail options for local residents. 

To hear my interviews with Bruce and Mike as well as my full commentary on the Triple Five mall you can go to my website www.friedonbusiness.com. Make sure you tune into my show Thursdays from 6 p.m. to 7 p.m. on 880 AM ?

You May Also Like
Steiger Facial Plastic Surgery Offers Pamper Mom Facial Special

The offering is available through May 31.

Read More
NAIOP South Florida Appoints Officers, Executive Board and Board of Directors for 2022

NAIOP South Florida, a Commercial Real Estate Development Association offering advocacy, education and business opportunities to its members, has announced the following officers for the 2022 Board of Directors: President:

Read More
Pride Week Festival Begins With Tribute to Pulse Nightclub Survivor

Miami Beach Pride’s week-long festivities will commence with a special tribute to the LGBTQ+ community honoring the victims of the tragic shooting at Pulse Nightclub in Orlando. A ceremonial “flip

Read More
Surfside luxury condo sees notable sales

Arte at Surfside is making waves. There’s, of course, the news that Ivanka Trump and Jared Kushner are renting at the 16-resident luxury condominium. And there’s the December penthouse sale

Read More
Other Posts
Up in the Air: A Discussion

In a dynamic region where residents are typically on the move, everyone is wondering about the health of the airline industry and the safety of airports and airplanes. Everyone is

Read More
South Florida Yachting Legend Passes

Robert “Bob” Roscioli, an icon in the South Florida marine industry, has passed away. Many recognize the name Roscioli from the widely-successful and world-renowned Roscioli Yachting Center, a full service

Read More
Four key steps

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”2/3″][vc_column_text] What a crazy time we are all experiencing. Right now, getting back to basics is most important. It is not and

Read More
Pandemic adds to worries about hurricane season

An above-normal 2020 Atlantic hurricane season is expected, according to forecasters with NOAA’s Climate Prediction Center, a division of the National Weather Service. The outlook predicts a 60% chance of

Read More

Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.