Brewer’s creative strategy works - S. Florida Business & Wealth

Brewer’s creative strategy works

The pandemic ruined the five-year anniversary of Barrel of Monks Brewery in Boca Raton.

Single in Havana

Every year at its anniversary party, the Belgian-style brewery releases a special one-time beer release and small batch beer to celebrate.  These beers are often barrel age and have a long lead time taking from six months to a year to produce.  The party came amid headlines nationally about barrels of beer going stale because bars and sporting venues have shut down.

This year it did a very special blend of its 2018 Chardonnay Barrel Aged Grand Cru, Quadraphonic Quadrupel and Wizard Wit. Brewery leaders decided to release the beer for online orders, tap room take out and even delivery on what would have been the date of the party.

The response was overwhelming from the community, the brewery reports. While it would have been happy with selling a few cases given the circumstances, it sold a little over 90 percent of its stock of bottles over the weekend.

Many people went on social media to show support, share pictures and complement the beer. The brewery did a short Instagram live video thanking fans and supporters on the night of the release.

Since then they have continued to sell tons of package products through online orders, tap room take-out and delivery, the brewery says.

The brewery took  several steps to continue sales and the pandemic and shutdowns intensified.

On March 17 it transitioned to “to-go” orders and on March 25 it started delivery. “Order at https://shop.barrelofmonks.com/ from the convenience of your couch  and have it delivered to your door. Orders that come in before 4:00 p.m. will be delivered that day, and any orders placed after 4:00 p.m. will be delivered in the afternoon the following day,” the company website says.

The website also offers 20 percent off on all to-go beers and members of its club get an additional 5 percent off.

The one beer that’s not discounted is Single in Havana, which goes for $29.99 a case.

The brewery delivers in Boca Raton, Delray Beach, Boynton Beach, Deerfield Beach, Highland Beach and Gulf Stream. All beer for delivery must be purchased through the brewery’s e-commerce website with a $30 minimum order and a $10 delivery fee.

The brewery also has a limited contact pickup service with customers pre-paying online. Its address is 1141 S. Rogers Circle No. 5, Boca Raton 33487.

 

 

You May Also Like
Clamor Grows for More PPP

Anticipation is growing for Congress to free up another batch of PPP loans for small businesses as part of additional legislation to respond to the economic fallout from the COVID-19

Read More
Heroes of the Pandemic

By Clarissa Buch and Sally-Ann O’Dowd • photography (where indicated) by Eduardo Schneider “It’s so terrifying because as a pregnant female, I’m considered immuno-compromised. If I get infected, my immune

Read More
Business as usual

In the aftermath of our spring feature on how companies were dealing with the shutdown, businesses from all over South Florida continue to share their pandemic stories with SFBW. Here

Read More
Business as usual

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”2/3″][vc_column_text] By SFBW editorial staff Kevin Sheehan Jr. President, Bahamas Paradise Cruise Line Business backstory: The only two-night cruise sailing from the

Read More
Other Posts
Urogynecologist Peter Rosenblatt, MD Joins Holy Cross Medical Group

South Florida urogynecologist Peter Rosenblatt, MD has joined Holy Cross Medical Group, a multi-specialty physician-employed group of more than 180 physicians providing services throughout Broward County. He brings 35 years

Read More
A smiling man wearing glasses, a white lab coat with a Holy Cross Medical Group logo, a blue shirt, and a red patterned tie, standing in front of a gray background. South Florida Business & Wealth
Jupiter Medical Center Breaks Ground on Second Hospital

New Avenir campus expands access to emergency and specialty care in fast-growing region  Jupiter Medical Center (JMC), the region’s only independent, not-for-profit health system, recently broke ground on its second hospital,

Read More
Modern medical center with large glass windows, a “Jupiter Medical Center” sign, palm trees, landscaped greenery, parked cars, and a clear sky with scattered clouds. South Florida Business & Wealth
ANF Receives Several Build Florida Awards

ANF, a trusted full-service construction and development firm, was recognized with multiple Build Florida Award  by the South Florida Associated General Contractors (AGC), including a Best in State award for the Big Cypress Senior Center &

Read More
Six professionally dressed people stand together smiling at the 2026 AGC of Greater Florida Build Awards event, in front of a branded backdrop and under bright lights. One man holds a plaque or booklet. South Florida Business & Wealth
The Iconic Jungle Queen Changes Ownership

For nearly a century, Jungle Queen has been more than a scenic riverboat tour. It has been a Fort Lauderdale tradition, a family legacy, and one of the most recognizable

Read More
Two white riverboats with red trim and decorative flags sail on a calm waterway, with palm trees, houses, and a clear blue sky in the background. South Florida Business & Wealth