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Brewer’s creative strategy works

The pandemic ruined the five-year anniversary of Barrel of Monks Brewery in Boca Raton.

Single in Havana

Every year at its anniversary party, the Belgian-style brewery releases a special one-time beer release and small batch beer to celebrate.  These beers are often barrel age and have a long lead time taking from six months to a year to produce.  The party came amid headlines nationally about barrels of beer going stale because bars and sporting venues have shut down.

This year it did a very special blend of its 2018 Chardonnay Barrel Aged Grand Cru, Quadraphonic Quadrupel and Wizard Wit. Brewery leaders decided to release the beer for online orders, tap room take out and even delivery on what would have been the date of the party.

The response was overwhelming from the community, the brewery reports. While it would have been happy with selling a few cases given the circumstances, it sold a little over 90 percent of its stock of bottles over the weekend.

Many people went on social media to show support, share pictures and complement the beer. The brewery did a short Instagram live video thanking fans and supporters on the night of the release.

Since then they have continued to sell tons of package products through online orders, tap room take-out and delivery, the brewery says.

The brewery took  several steps to continue sales and the pandemic and shutdowns intensified.

On March 17 it transitioned to “to-go” orders and on March 25 it started delivery. “Order at https://shop.barrelofmonks.com/ from the convenience of your couch  and have it delivered to your door. Orders that come in before 4:00 p.m. will be delivered that day, and any orders placed after 4:00 p.m. will be delivered in the afternoon the following day,” the company website says.

The website also offers 20 percent off on all to-go beers and members of its club get an additional 5 percent off.

The one beer that’s not discounted is Single in Havana, which goes for $29.99 a case.

The brewery delivers in Boca Raton, Delray Beach, Boynton Beach, Deerfield Beach, Highland Beach and Gulf Stream. All beer for delivery must be purchased through the brewery’s e-commerce website with a $30 minimum order and a $10 delivery fee.

The brewery also has a limited contact pickup service with customers pre-paying online. Its address is 1141 S. Rogers Circle No. 5, Boca Raton 33487.

 

 

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.