Don’t Know What Sprezzatura Means? The Cipriani Brand Exudes It

As Cipriani adds a residential project to Brickell, the revered Venetian company continues to evince effortless style

Few family companies carry the prestige of Cipriani, and it speaks to the cachet of Miami that the historic company has made such an investment in the city—from the beloved Brickell outpost of the Cipriani restaurant chain to the Coconut Grove hotel and residences carrying the Mr. C name.

It all began in 1931, when Giuseppe Cipriani opened Harry’s Bar on the first floor of an abandoned rope warehouse off a dead end in Piazza San Marco, Venice. In the 1940s, the diminutive bar became synonymous with Hemingway and other literary lights and midcentury celebrities. In a world where the word iconic is overused, Harry’s and the family name can lay claim to the modifier—and also to a lesser-known adjective, sprezzatura, a magical, highly specific Italian word that means nonchalant artistry and grace.

In the 90 years since, and with three generations of Cipriani family members leading the growth, Cipriani has developed into an international hospitality brand, with restaurants, landmarked event spaces, luxury residential, hotels and private membership clubs around the world, from New York and Miami to Abu Dhabi, Hong Kong, Monte Carlo and Ibiza.

On the heels of revealing the distinguished interiors by 1508 London, Cipriani Residences Miami, the brand’s first-ever ground-up residences in the nation, announces the official opening of its sales gallery. This milestone will continue to showcase the effortless style, world-class service, and sense of history and tradition of the Cipriani brand—and the strength of the vision conceived by the project’s developer, Mast Capital. Cipriani Residences Miami is reinventing luxury within the Brickell neighborhood, and its sales gallery experience demonstrates the sophisticated lifestyle that residents will enjoy.

“The demand for Cipriani Residences Miami has been overwhelming given the tower’s authentic interpretation of the brand and its central location in the heart of Miami’s Financial District,” says Camilo Miguel, Jr., CEO and founder of Mast Capital. “The sales gallery is a glimpse into the exceptional service and refined design, with best-in-class finishes and materiality that awaits residents both within their homes and in the amenity spaces.”

Located at 1421 South Miami Ave., directly across from the emerging property, the gallery represents a unique opportunity to understand firsthand the elevated concept being offered at Cipriani Residences Miami. Both buyers and brokers can preview the design elements at the tower, from the living areas’ thoughtful use of high-gloss walnut millwork to the lobby’s dazzling Murano chandeliers, capturing Cipriani’s Italian splendor and century of heritage. The project’s head designer is Leo Bertacchini (shown above).

The sales gallery introduces the world-renowned design firm 1508 London, which envisioned the space to embody the essence of the tower and provide a taste of what it would be like to live at Cipriani Residences Miami. Effortless living begins with Cipriani staff greeting guests with the sincere hospitality the brand is revered for. The space is softly backlit and complemented by black-and-white prints of fashion icons and Cipriani patrons alike.

Within the grand lounge at the gallery, Taj Mahal flooring epitomizes the sophistication and elegance of Cipriani Residences Miami. The walls feature floor-to-ceiling high-gloss walnut millwork meticulously finished and assembled. A mixture of warm camel and cool blue color palettes honor the classic Cipriani aesthetic reminiscent of Italian yachts, with two six-foot Murano chandeliers overhead. The custom crystal Venetian fixtures are smaller replicas of the chandeliers that will hang proudly in the completed lobby.

Emulating the sleek, modern architecture of Cipriani Residences Miami by award-winning firm Arquitectonica, a nine-foot scale model of the building occupies pride of place. With floor-to-ceiling glass and a curved cascading façade, the model offers context for the design and can be referenced as construction for the tower progresses directly outside the gallery.

A model kitchen and bathroom indicative of the finishes at the 397 residences complete the Cipriani Residences Miami experience. The open eat-in chef kitchen touts custom Italian cabinetry modeled after Cipriani’s renowned style, as well as top-of-the-line integrated Wolf Sub-Zero appliances. The primary bathroom presented at the sales gallery includes a grand, stand-alone bathtub with a dramatic solid marble backdrop. The shower and separate water closet feel spacious and luxurious opposite the elegant vanity, which features premium high-gloss walnut Italian cabinetry with stainless-steel trimmed drawers, complemented by an imported Calacatta marble countertop.

With fine attention to detail to ensure top quality, the tower will bring a wide array of unprecedented amenities and services to Miami. Residents have exclusive access to around-the-clock dining services by Cipriani, available in the private restaurant, in-home dining, and 24-hour catering services. Dining services extend to the elevated resort deck, where residents can enjoy a bellini on the sun terrace or lounge in cabanas beside the swimming pools.

Residents will have access to one of Brickell’s largest wellness centers, spanning four levels, which is separate from a fully equipped state-of-the-art fitness center, as well as a holistic spa, ice plunge and sauna. Residents wanting space for sporting and competition can visit the golf simulator, pickleball court and screening room for game day. Those who prefer a more serene lifestyle can venture to the library or salon for a treatment. Cipriani Residences Miami also offers the convenience of a private dog park, children’s playroom and à la carte services, such as plant care, away-from-home maintenance, pet grooming and walking, luxury house limousine transport within a three-mile radius, in-residence spa treatments, personal training and more.

Starting at $1.4 million, Cipriani Residences Miami offers one- to four-bedroom residences ranging from 1,123 to 3,495 square feet, with completion slated for 2026. Sales and marketing efforts for the project are handled exclusively by Fortune Development Sales.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.