Editor’s Letter: In South Florida, the Business of Luxury Holds Sway

This issue is a fine example of where business and wealth not only intersect, but are synonymous. When we say “wealth” at SFBW, we’re talking, obviously, about our robust financial advice coverage, but we’re also referring to a wealthy life, in all respects: leisure, balance, health of mind and body—how to invest your money, your time, your attention. 

This truth is one reason why we adjusted the cadence and content of our newsletter to include a Weekend edition that covers travel, dining, design and wellness. And because all these areas are big business—everywhere, but particularly in South Florida—often the lines between business and wealth and leisure and luxury are permeable. 

You’ll see evidence of that expansive, integrated vision in this issue. When we explore the news about XO private air and the forthcoming Cipriani Residences Miami, that’s business—and luxury lifestyle. When we cover the growing restaurant empire that includes Mandolin and the Drexel, and report on our edifying Women on Purpose panel discussion event at Holman Motorcars—surrounded by Bentleys and Rolls-Royces—we see, that in South Florida, lifestyle is big business.

And given that South Florida is the world’s cruise capital, our special coverage of a Seabourn experience, though dreamy and transporting, reinforces the fact that our region’s economy and its livelihoods, no matter how diversified they become, will always mean travel, tourism—the good life. 

No one understands this better than our dynamic cover star, Harvey Hernandez (“On a Roll”), founder and CEO of Newgard Development Group, whose twice-monthly travels inspired the innovative business concepts behind his Natiivo and Lofty residential projects in Miami: “A few years ago, I was going to New York for meetings on a regular basis, and I love New York because it’s extremely inspirational, especially for a businessperson, especially in real estate,” he says. “I was convinced that I wanted to buy an apartment there and to spend, you know, four or 4 ½ months there every year. But then, I thought, I wonder if I could find something that I can also share, so that the additional 8 months that I’m not using it could somehow cover my expenses. Guess what? I couldn’t find it—doesn’t exist, not legally, not above-board.”

Now it does, courtesy of Natiivo. And with Lofty, Hernandez supercharged the idea. That’s because he understands that in the tricounty region, big business is luxury lifestyle, and luxury lifestyle is big business. 

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.