Fried on Business

One of the regular guests on my Fried on Business radio show is Carlos Rosso, president of the Related Group. He combines an incredible real estate vision with an extraordinarily strong sense of social responsibility to design and deliver some of South Florida’s most impactful projects.

A number of Related’s projects use the brand name Icon. This is not just some wild selection, but an actual indication of the urban place-making and significance that Related Group places on its efforts “and the results are impressive. Icon Brickell is setting the high mark in the Brickell sub-market and Icon Bay should do the same for the Edgewater north of downtown Miami.  

Icon Bay will be the initial luxury condo project delivered to Edgewater during the current real estate cycle. Its breathtaking design by Arquitectonica and key location at 28th Street should make it a sure-fire success. A public bayfront park will add an amenity for the neighborhood.

Carlos thinks that the next Brickell Avenue will be the section of Biscayne Boulevard that goes through Edgewater. We discussed that on my show and I’ll give my opinion of what the next Brickell Avenue is later in this column. 

Another regular on the show, which airs at 5 p.m. on Thursdays on 880 AM, is Terek Maddox. He trains future NFL Hall of Famer Frank Gore and current Miami Dolphin running back Lamar Miller. He has a big heart as evidenced when he retired from the Miami-Dade County paramedics to help his uncle in his final days fighting ALS.

Terek keeps me #fitforlife. However, during one of our Saturday afternoon workouts a few weeks ago, something extraordinary took place. 

We always finish our workout at the pool. As we were getting ready to leave, a couple of young children and their mother came down to attend a pool party. The 18-month-old boy ran right into the pool. He began to sink like a rock. His younger sister fully clothed jumped in to save him. They both started flailing around and began to drown. Terek jumped into the pool and lifted the little boy until I could pull him out of the pool. He then rescued his sister as well. Terek is a true hero.

Finally, I want to discuss where the next Brickell Avenue will be. I got lots of emails, texts and face-to-face feedback on this one. I profiled Coconut Grove, Little Havana, Little River, Doral and downtown Fort Lauderdale, but the final answer is that Brickell Avenue will not be replicated. Instead of looking for the next Brickell Avenue, just go to the current one to see how it continues to evolve with new visions and designs.

To hear more from each of these thought leaders go to www.FriedOnBusiness.com. ?

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.