One of the regular guests on my Fried on Business radio show is Carlos Rosso, president of the Related Group. He combines an incredible real estate vision with an extraordinarily strong sense of social responsibility to design and deliver some of South Florida’s most impactful projects.
A number of Related’s projects use the brand name Icon. This is not just some wild selection, but an actual indication of the urban place-making and significance that Related Group places on its efforts “and the results are impressive. Icon Brickell is setting the high mark in the Brickell sub-market and Icon Bay should do the same for the Edgewater north of downtown Miami. 
Icon Bay will be the initial luxury condo project delivered to Edgewater during the current real estate cycle. Its breathtaking design by Arquitectonica and key location at 28th Street should make it a sure-fire success. A public bayfront park will add an amenity for the neighborhood.
Carlos thinks that the next Brickell Avenue will be the section of Biscayne Boulevard that goes through Edgewater. We discussed that on my show and I’ll give my opinion of what the next Brickell Avenue is later in this column.
Another regular on the show, which airs at 5 p.m. on Thursdays on 880 AM, is Terek Maddox. He trains future NFL Hall of Famer Frank Gore and current Miami Dolphin running back Lamar Miller. He has a big heart as evidenced when he retired from the Miami-Dade County paramedics to help his uncle in his final days fighting ALS.
Terek keeps me #fitforlife. However, during one of our Saturday afternoon workouts a few weeks ago, something extraordinary took place.
We always finish our workout at the pool. As we were getting ready to leave, a couple of young children and their mother came down to attend a pool party. The 18-month-old boy ran right into the pool. He began to sink like a rock. His younger sister fully clothed jumped in to save him. They both started flailing around and began to drown. Terek jumped into the pool and lifted the little boy until I could pull him out of the pool. He then rescued his sister as well. Terek is a true hero.
Finally, I want to discuss where the next Brickell Avenue will be. I got lots of emails, texts and face-to-face feedback on this one. I profiled Coconut Grove, Little Havana, Little River, Doral and downtown Fort Lauderdale, but the final answer is that Brickell Avenue will not be replicated. Instead of looking for the next Brickell Avenue, just go to the current one to see how it continues to evolve with new visions and designs.
To hear more from each of these thought leaders go to www.FriedOnBusiness.com. ?
