It’s not the company. It’s the people in the company. It’s you.

When you walk into someone’s place of business to shop or buy something, what are you expecting?


Most people (you included and me included) expect someone friendly, someone helpful when you need them, to be served in a timely manner, to be given fair value, to be presented with a quality product, to make the process quick and easy, and to be thanked whether you give them the business or not.


Then the question is: What do you get?


Typically, you get amechanical welcome, someone feebly says, “can I help you?” Followed by people telling you what they can’t do versus what they can do, or what they don’t have. Maybe a bunch of sentences containing the word policy, and an inability to understand that just because they’re out of an item, doesn’t mean you don’t still want it or need it, and will likely go to their competition to get it. All this, and a touch of rudeness.


Now, maybe I have exaggerated a bit. But I can promise you, not by much.


And the interesting part is, many companies have multiple locations where the products are the same, but the service is not recognizable from place to place — one may be fantastic, while the other may be pathetic.


The inconsistency of people-performance can make or break a business.


Here is what will make you or anyone near you, or anyone in a job they consider beneath them, or anyone who hates work, understand the formula for emerging into a better career – certainly a better job. And all of these elements will be reflected in your performance.

  1. Your internal happiness. Happiness is not a job, it’s a person.
  2. Your attitude toward work. Do you just go to pass the time for a paycheck, or are you there to earn your pay with hard work?
  3. Your self-esteem and self-image. How you feel about yourself.
  4. Your desire to serve.
  5. Your commitment to being your best.
  6. Your boss and how your boss treats you.
  7. Looking at your job as menial rather than a steppingstone towards your career. It’s not “just a job” — it’s “an opportunity.”
  8. Pride in your own success.
  9. Realizing that you’re are on display, and that your present actions will dictate your future success.

9.5 Every today is a window to your every tomorrow.


Companies spend millions, sometimes billions of dollars in advertising, branding, merchandising, strategizing, and every other element of marketing that they believe will bring business success. But if there are people involved, marketing means nothing if the people are not great.


When I walk into a business, I ask people, “How’s it going?” I get the most disappointing answers like, “Just three hours to go.” Or, “It’s Friday.” What kind of statement is that? What does that tell you about what kind of employee they are, much less what kind of service is attached to their attitude?


When you go to a hotel, a fifty-million-dollar business rests on the shoulders of shoulders of the front desk clerk. That’s the first impression you have. In a retail business, it’s no different. All the advertising gets you to come into the store. From there,it’s all about the retail clerk. Doctors and dentists now advertise. But it’s the person who answers the phone that gives a true reflection of what the doctor or dentist office will be like.


What is your company like? Do you have any people working there that hate their job? Do you havepeople with “attitude?” What can you do?


These elements will get YOU to BEST:

  1. Set the example by being your best and doing your best
  2. Hang around with the winners, not the whiners
  3. Create service best practices, and have everyone implement them.
  4. Have weekly internal positive attitude training.
  5. Look at the best companies in America for best practices you can adapt and adopt.
  6. Do your best at everything, everyday.

6.5 Work on your own attitude. You must think you will succeed, before success is yours. You must think you will be happy, before happiness is yours.


The root word of “your” is YOU. Each employee has the responsibility of representing their company to their customers in a way that reflects the image and reputation needed to build or maintain a great reputation and a leadership position.


Anything less than “best” is not acceptable. But here’s the secret: Don’t do it for your company – do it for yourself. Develop the pride in doing your best at your job even if it’s not your career, and never use the word “just” when you describe yourself.


Real winners are few and far between.

And making yourself one is a choice.


If you want a couple moreattitude boosters and one major attitude secret go to gitomer.com, register if you’re a first time user, and enter ATTITUDE FOREVER in the GitBit box.


Jeffrey Gitomer is the author of twelve best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His real-world ideas and content are also available as online courses at www.GitomerLearningAcademy.com. For information about training and seminars visit www.Gitomer.com or www.GitomerCertifiedAdvisors.com, or email Jeffrey personally at salesman@gitomer.com.



© 2016 All Rights Reserved. Don’t even think about reproducing this document

without written permission from Jeffrey H. Gitomer and Buy Gitomer. 704/333-1112

You May Also Like

Pride Week Festival Begins With Tribute to Pulse Nightclub Survivor

Miami Beach Pride’s week-long festivities will commence with a special tribute to the LGBTQ+ community honoring the victims of the tragic shooting at Pulse Nightclub in Orlando. A ceremonial “flip the switch” lighting event will illuminate the iconic 1111 Lincoln Road parking garage in pride colors as a sign of solidarity. It is the second

Surfside luxury condo sees notable sales

Arte at Surfside is making waves. There’s, of course, the news that Ivanka Trump and Jared Kushner are renting at the 16-resident luxury condominium. And there’s the December penthouse sale for $33 million. But other sales are heating up the oceanfront property at 8955 Collins Ave. developed by Alex Sapir and Giovanni Fasciano (both pictured

Up in the Air: A Discussion

In a dynamic region where residents are typically on the move, everyone is wondering about the health of the airline industry and the safety of airports and airplanes. Everyone is eagerly looking for signs about when air travel will begin to normalize. Against this backdrop of COVID-19, South Florida Business & Wealth organized a virtual

South Florida Yachting Legend Passes

Robert “Bob” Roscioli, an icon in the South Florida marine industry, has passed away. Many recognize the name Roscioli from the widely-successful and world-renowned Roscioli Yachting Center, a full service shipyard catering to South Florida’s marine industry. Bob built this business as a passion project, and because of his attention to detail and unique skill,

Other Posts

Four key steps

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”2/3″][vc_column_text] What a crazy time we are all experiencing. Right now, getting back to basics is most important. It is not and will not be business as usual right away. As leaders, you need to do the right thing to create an atmosphere of support with processes.

Pandemic adds to worries about hurricane season

An above-normal 2020 Atlantic hurricane season is expected, according to forecasters with NOAA’s Climate Prediction Center, a division of the National Weather Service. The outlook predicts a 60% chance of an above-normal season, a 30% chance of a near-normal season and only a 10% chance of a below-normal season. The Atlantic hurricane season runs from

The difference between leading and managing

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”2/3″][vc_column_text] Leadership and management are often misunderstood as one in the same. They are not. Certainly, a good leader should be able to manage and vice versa. But, it is important to understand the difference. Both are important to the success of an organization. The key difference

Flattening the housing curve in a pandemic

By Josh Migdal In the classic film Groundhog Day (and yes, it is a classic), Bill Murray’s character wakes up over and over again in Punxsutawney, Pennsylvania, reliving the same day for (presumably) eternity. Every morning, the alarm goes off at 6 a.m. playing I Got You Babe, assuring both the protagonist and the viewer