Newgard Development Group Purchases Development Site in Downtown Fort Lauderdale

The piece of land has been granted entitlements for constructing a 49-story building.

Newgard Development Group has recently acquired a new development site in downtown Fort Lauderdale to build a significant residential development in the future. The 200 W. Broward Blvd. site spans 1.08 acres and is designated for residential use. The piece of land is meant for a 49-story building that will house 381 residential units, 8,256 square feet of commercial space, and 426 parking spaces. The developers have announced that they will unveil their plans for the future development of the land in the coming months.

“This was a fantastic opportunity to acquire a prime development site in downtown Fort Lauderdale,” Harvey Hernandez says, CEO of Newgard, a real estate company known for developing lifestyle residential projects in the Southeast, including a dozen condominium projects in South Florida. “The area has such strong fundamentals, with continued demand from people who want to move to the city’s urban core. We plan to bring our expertise to the market and leverage our successful experience delivering first-class projects in Fort Lauderdale.”

Newgard’s Gale Residences & Hotel development in Fort Lauderdale Beach significantly transformed the area from a popular Spring Break destination to a year-round attraction. By appealing to buyers from various regions, including Latin America, the Northeast U.S., and South Florida, the development helped revitalize the neighborhood. Additionally, the project introduced a unique flexible ownership concept that has since been adopted in other areas of Florida and Texas.

Newgard is developing a 44-story condominium development called LOFTY Brickell in Miami’s Brickell district, located on the Miami River. The project has sold more than 94% of its units, with only a few premium penthouses still available, starting at $2 million.

Photo cutline: Overview map of 200 W. Broward development site


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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.