Newgard Development Group Unveils Plans for Newest Lifestyle Project: Natiivo Fort Lauderdale

The 40-story, 384-unit high-rise in downtown is designed for short-term rentals.

Newgard Development Group aims to revolutionize the flexible ownership and short-term rental landscape in Fort Lauderdale with the development of Natiivo Fort Lauderdale, a 40-story, 384-unit resort condominium project located on a prime site in downtown Fort Lauderdale. It is the first turnkey resort condominium property in Fort Lauderdale purposely designed, built, and licensed for short-term rentals.

The Natiivo brand draws inspiration from owning and traveling like a native and is set to introduce a novel approach to property ownership. Newgard, a Miami-based leader in lifestyle residential developments in the Southeast, is behind the brand and boasts an impressive history of spearheading Natiivo-branded projects intentionally created and licensed for short-term rental purposes, making them the first of their kind in the country. 

“We envision Natiivo Fort Lauderdale as a catalyst for the city’s full potential, introducing flexible ownership in a downtown high-rise,” Harvey Hernandez says, Founder and CEO of Newgard Development Group. “In today’s world, travelers seek an uncompromising blend of services and amenities within a residential environment. Our successful vision for Natiivo in Miami and Austin resonated with buyers, and we are thrilled to bring this concept to Fort Lauderdale.”

Natiivo Fort Lauderdale offers fully finished and furnished residences ranging from 500 to 1,200 square feet, with prices between the $500,000s and $1.5 million. The renowned Arquitectonica designs the project, while IDDI contributes urban luxury-inspired interior design. The anticipated completion date for the project is 2028.

Cervera Real Estate is Natiivo Fort Lauderdale’s exclusive sales and marketing representative.

“Newgard Development Group consistently pushes boundaries in redefining how people own luxury residential real estate and approach travel,” Alicia Cervera Jr. says, Managing Partner at Cervera Real Estate. “Natiivo Fort Lauderdale will epitomize this philosophy and showcase the essence of the Natiivo brand. Today’s buyers possess a deeper understanding and appreciation for the lifestyle, convenience and flexibility that this unique product offers.”

Natiivo Fort Lauderdale is just a few steps from the Brightline Fort Lauderdale station at 200 W. Broward Blvd. The resort will offer a variety of condominiums, including studio, one, two, and three-bedroom units, all with modern, open-concept floor plans. Additional unit features will include impact-resistant glass on the floor-to-ceiling doors and windows, large balconies, lockable owners closets, walk-in closets, full-size washer and dryer, smart home technology, European-style kitchen cabinets with contemporary hardware, elegant quartz countertops in kitchens and bathrooms, and keyless entry locks.

Natiivo Fort Lauderdale has a stunning array of amenities, including:

  • “The Splash,” a pool located at the top of the building’s parking pedestal
  • “The Social,” a club room and lounge in the pool area
  • “The Fit,” a fitness center with a spa area, locker room and showers
  • “The Dine,” a signature ground-floor restaurant

The upcoming development will add ground-floor space specially curated to complement the neighboring locality. The space will include a variety of meticulously selected restaurants.

Hotel services will be available to owners and guests at the Natiivo project. The owners can use the flexible hotel program to rent their units through Natiivo. The project’s location is such that it is just a short drive away from the world-renowned beaches of Fort Lauderdale and the iconic retail and restaurant district on Las Olas Boulevard. The arts and cultural district also comprises the Broward Center for the Performing Arts and the Museum of Discovery and Science, which is just a walkable distance away.

For more information on Natiivo Fort Lauderdale, interested parties can visit a temporary sales center at 300 SW First Ave., Suite 155, Fort Lauderdale, call (954) 210-4400, or visit www.NatiivoFortLauderdale.com.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.