Pier Sixty-Six to keep iconic style, add new features

Fort Lauderdale’s iconic Pier Sixty-Six Hotel has closed for a two-year, half-billion dollar renovation that will fix the damaged hotel and transform the 22-acre property.

Owner Tavistock Group says the property will have:

• 345 hotel rooms.

• Two, 11-story condo buildings with 38 units each.

• Four, four-story villa buildings with 39 units total.

• Twelve single-family residences.

• 32,000-square-feet of marina front shops and restaurants.

To longtime fans of the hotel, there’s one welcomed throwback twist: The Pier Top will once again be a revolving rooftop lounge after being used in recent years as a special events space.

Tavistock paid $163 million for Pier Sixty-Six property in December 2016 and the following July paid $24 million for the 10-acre site of the former The Sails Hotel Marina & Shops, which is on the south side of the 17th Street Causeway. That site, which was cleared by a previous owner, will be developed sometime in the future.

All of this might seem like a gigantic project, but Tavistock has investments in 200 companies in 13 nation. It is developing a 17-square-mile community called Lake Nona near Orlando International Airport. This is Tavistock’s first real estate project in South Florida, but it owns the Timpano Italian Chophouse on Las Olas Boulevard and the Abe and Louie’s Steakhouse in Boca Raton.

By mid-June, the Pier Sixty-Six hotel had closed with expectations of site preparation beginning over the summer, said Tavistock’s vice president of communications, Jessi Blakley, who grew up in the Rio Vista neighborhood near the hotel. The hope is construction will begin by the end of the year.

The hotel’s marina and Pelican Landing and Grille 66 restaurants will remain open during the renovation.


Pier 66 provides quick access to deep water through nearby Port Everglades

The hotel tower, which has 150 rooms, was heavily damaged by Hurricane Irma in 2017. The hurricane took off part of the tower’s roof and water went down the center of the building, Blakley said. The Pier Top and ballrooms reopened, but the hotel rooms in the tower have remained closed.

The project will keep the iconic look and feel of the spired hotel tower, which is a prominent example of midcentury modern architecture. One tweak, though, will put glass on the upper portion of the room balconies so guests can more easily enjoy the views.

Some of the changes on the property will be welcomed by people who attend numerous events at the hotel. One issue is, traffic arriving at the hotel can back up onto the 17th Street Causeway bridge. The new arrival design will encircle a banyan tree on the property and offer four lanes where traffic can be stacked to minimize backups. The two condominium towers will have three stories of parking with landscaping on the roof between them. Three floors of parking on the marina side will be wrapped with 32,000-square feet of retail and office space. The result will be major aesthetic upgrades over the old design’s sprawling asphalt parking lots.

The hotel’s pool area, which currently provides no views of the Intracoastal Waterway or the Stranahan River on the north and east side of the property, will move to the west side of a new hotel wing and offer tiered views of the Intracoastal and marina.

Pier Sixty-Six will provide plenty of opportunities for residents to enjoy a resort lifestyle.

In addition to the condo towers, there will be villas in four-story buildings along the Stranahan River on the north side of the property. The detached single-family homes will be on the river on the east side of the property.

Pricing hasn’t been set, given that the project will take a few years to complete, Blakley said.

A new waterfront promenade will connect the properties on the north side and south side of the causeway. Until Pier Sixty-Six South is developed, Tavistock plans to use it as a waterfront indoor-outdoor recreational venue that could include farmers markets, art exhibits and musical performances. It was already used as the Superyacht Village during the Fort Lauderdale International Boat Show.

The overall project is being billed as “Fort Lauderdale’s Social Harbor” and received considerable input from its neighbors, Blakley said. Their input has helped develop ideas to relocate mature trees and block views of the construction site from the neighboring single-family homes.

The Pier Sixty-Six south property came with entitlements to build a hotel, but Blakley said that doesn’t make sense now, with Tavistock having substantial hotel operations on the north side. Tavistock believes it can create a better plan, perhaps with more residences and shops, she said. “We’re just so excited this project is moving forward. The fact that we did it together with the community with their full support was really important. Revitalization of this icon is so significant.” ♦


Pier Sixty-Six team

• HKS Architects—hotel architect

• Daroff Design & DDI Architects—hotel tower architect and hotel interior designer

• Garcia Stromberg, GS4 Studios—condominium, villa architect

• Phil Kean Design Group—single family architect

• EDSA—landscape architect

• Flynn Engineering—civil engineer

• EXP US Services—mechanical, electrical and plumbing engineer

• DC Engineers—transportation

• Moss & Associates—pre-construction

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.