Pura Vida Adds Two Palm Beach County Locations to Portfolio

The all-day cafe expands to Jupiter and Delray Beach.

Pura Vida continues expanding its leading wellness and lifestyle brand in South Florida with two new locations in Palm Beach County. The new stores in Jupiter and Delray Beach bring its total in the county to five locations, including its existing outposts in Wellington, West Palm Beach, and West Boca. This strategic expansion is a testament to the brand’s successful footprint in the region, offering health-conscious and delicious cuisine to the wellness-minded community throughout the day. The opening of these new stores is a significant milestone for Pura Vida as it continues to expand its reach and impact in the Palm Beach community and beyond.

“We are thrilled to continue our journey of growth in Palm Beach County with the opening of our new stores in Jupiter and Delray Beach,” Omer Horev says, Co-Founder and Chief Executive Officer of Horev Hospitality. “These openings are a testament to our commitment to making wholesome, nutritious food accessible to more communities. Our aim has always been to foster spaces where individuals can come together to enjoy not just great food but a lifestyle centered around health and wellness. We are excited to welcome both new and familiar faces to these locations, inviting them to experience the Pura Vida way of life.”

Since its establishment in 2012, Pura Vida has become a leading name in the wellness industry. The restaurant’s menu is inspired by the founders Omer and Jennifer Horev’s global travels and family recipes. Pura Vida is well-known for its appealing and Instagram-worthy aesthetics. Every location is designed to provide a warm and welcoming atmosphere, with natural greenery, inviting floral accents, light wooden finishes, and the brand’s signature blue umbrellas. The new Jupiter and Delray Beach branches will continue to reflect this distinctive style, creating a welcoming environment for guests. Apart from its menu, Pura Vida is committed to serving the community and has created over 1,000 jobs in South Florida. The brand also prioritizes sustainability and has undertaken initiatives to reduce food waste through composting, donating soil to local farmers, and organizing quarterly beach cleanups, among other efforts.

The menus at Pura Vida offer a range of wholesome options. All-day breakfast choices include various avocado toasts, egg sandwiches, fresh bagels, and organic açaí bowls. The menu also comprises chef-driven salads that can be customized with high-quality proteins, wraps, sandwiches, bowls, and a selection of gluten-free and vegan sweet treats. Furthermore, guests can relish cold-pressed juices, superfood smoothies, kombucha, and artisanal coffees and teas made with locally sourced, high-quality, and organic ingredients.

Pura Vida in Jupiter is now open in a 3,000-square-foot space at Harbourside Place, 147 Soundings Ave. Later this summer, Pura Vida in Delray Beach will open in a 4,000-square-foot space at 6 South Ocean Blvd. 

Delivery and pick-up are available through the Pura Vida app. For more information, please visit PuraVidaMiami.com.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.