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Rokk3r Labs moving HQ to Wynwood

Miami Beach will lose a bit of its startup buzz while the booming Wynwood area will add to its cachet as Rokk3r Labs moves from the beach to the mainland.

Rokk3r is one of the most prominent cobuilding platforms in South Florida – a place that entrepreneurs can go and get help getting their businesses off the ground. I’ve previously visited its headquarters just off Lincoln Road, which was a selling point for new recruits and interns. Presumably, the hip nature of Wynwood will provide a similar allure. Moreover, Wynwood is poised for dramatic change with developer Moishe Mana planning millions of new square feet of business space as other developers also eye adding to the mix.

The new HQ is at 2121 Northwest Second Avenue, about three blocks south of Panther Coffee and five blocks from the Wynwood Walls outdoor gallery. The exterior has vibrant stripes and a horizontal signage that casts the shadows of words on the exterior – one example being “made in the shade.”

Rokk3r said the new space will allow it to offer an improved experience for those working there and the community. The Decompression Zone will help people relax and meditate. A rooftop patio will be a gathering space for the creative community. A Global Dashboard in the main work area will relay real-time data about the group’s portfolio companies around the world.

“The move into our new headquarters provides the impetus to blend art and technology to further connect our offices, teammates, entrepreneurs, investors and partners at a global scale,” says Lorenzo de Leo, Rokk3r’s managing director.

In what it calls an industry first, Rokk3r Labs plan for the new office to eventually offer content-creation space to content creators, who would be invited to do residencies.

 

 

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.