The hipster music scene for Virgin Voyages

With 400 brands in Virgin Group, it’s easy to forget that Sir Richard Branson’s business empire is founded on music. Virgin Voyages’ Scarlett Lady will provide a strong reminder, though, with an array of music choices.

As part of the kick off, Virgin Voyages has created a popup at Gramps, 176 NW 24th St, Miami, in Wynwood for five days from 4-11 p.m., ending on Saturday, March 30.  There’s a vinyl spin art station, a giant turntable for social media photos and a swag give away.

Here’s a breakdown from Virgin’s press release about music on the Scarlet Lady, with my comments in parentheses:

  • Voyage Vinyl – a new record shop aboard Scarlet Lady that will be the go-to spot for Sailors to experience music from all
    Voyage Vinyl
    Voyage Vinyl

    eras and genres. It will feature personal listening stations, limited-edition vinyl collections with playlists by Virgin Voyage’s past & present DJs and a performance spot for live DJ sets by Scarlet Lady’s resident DJs. Voyage Vinyl features personal listening stations for passengers (called sailors in Virgin speak)  to enjoy their favorite albums. (Us older folks may cringe at the snap, crackle and pop of old abused vinyl, but it seems to be all the rage in the young hipster set. )

  • The Groupie – the onboard bookable karaoke, gaming and movie lounge, designed as a modernist take on a Japanese-style karaoke room for Sailors to enjoy singing along to their favorite tunes with friends. (I love the photo of the room with buckets of champagne and the
    Karaoke calls at The Groupie
    Karaoke calls at The Groupie

    curvy couch. I guess it’s BYOG–bring your own groupies.)

  • New DJ Residency additions – in addition to a previously announced DJ residency with Mark Ronson, Virgin Voyages is adding multi-platinum chart-topping artist, DJ, producer/ remixer, MK (Marc Kinchen) & Grammy-nominated electronic music duo Sofi Tukker to its roster of DJ residents. Virgin Voyages’ residency program will feature performances on ship, in-port destinations and at The Beach Club at Bimini. (You have to love all the big names here. Ronson has committed to four performances at the Beach Club, which is connected to Resorts World Bimini.)
  • WhiteLabel Creative – Virgin Voyages’ new music Creative Collective that will be responsible for developing the background sonic palettes across the ship and securing DJs for The Beach Club at Bimini’s residency program. The whole ship will have an electronic music sonic identity. The brand defines electronic, as not solely as a traditional “EDM” sound, but will incorporate all electronically programmed sounds.

You May Also Like
New Hotel Proposed by Related Group and BH Group—Across from the Diplomat

The developers are proposing a 300-room hotel in Hollywood on the site of what is now a parking lot.

Read More
Opening this Fall: The Omni Fort Lauderdale Hotel

Omni Hotels & Resorts will bring its first property in this market to the Broward County Convention Center.

Read More
W Fort Lauderdale Names New GM

With 18 years in hospitality, Cody Bertone has built his career across Florida and Louisiana.

Read More
The Breakers Palm Beach: Addressing the Workforce Housing Challenge

The Breakers Palm Beach is exploring development of a dedicated housing campus for its employees on a vacant 1.16-acre lot in West Palm Beach, just a few miles west of the resort.

Read More
Other Posts
A Fix for the Fixer-Uppers: Florida Rewrites Its Condo Law Before the Market Cracks

Tens of thousands of condo owners have been blindsided by sudden special assessments, skyrocketing HOA fees, and panicked boards scrambling to comply.

Read More
Quiet Power Move: DayMark Lands in Fort Lauderdale with $350M Under Management

DayMark Wealth Partners has expanded into South Florida with a newly onboarded team managing $350 million in client assets.

Read More
People at the Center: How South Florida Leaders Are Elevating the Future of Work

Whether it was a dealership redefining employee recognition, a hotel group championing leadership development, or a healthcare company implementing safe AI tools, the message was the same: success starts with people.

Read More
Big Brains, Bigger Build: PBA Bets $236M on West Palm’s Future

Palm Beach Atlantic University to fund a transformative new student housing project in West Palm Beach.

Read More