The hipster music scene for Virgin Voyages

With 400 brands in Virgin Group, it’s easy to forget that Sir Richard Branson’s business empire is founded on music. Virgin Voyages’ Scarlett Lady will provide a strong reminder, though, with an array of music choices.

As part of the kick off, Virgin Voyages has created a popup at Gramps, 176 NW 24th St, Miami, in Wynwood for five days from 4-11 p.m., ending on Saturday, March 30.  There’s a vinyl spin art station, a giant turntable for social media photos and a swag give away.

Here’s a breakdown from Virgin’s press release about music on the Scarlet Lady, with my comments in parentheses:

  • Voyage Vinyl – a new record shop aboard Scarlet Lady that will be the go-to spot for Sailors to experience music from all
    Voyage Vinyl
    Voyage Vinyl

    eras and genres. It will feature personal listening stations, limited-edition vinyl collections with playlists by Virgin Voyage’s past & present DJs and a performance spot for live DJ sets by Scarlet Lady’s resident DJs. Voyage Vinyl features personal listening stations for passengers (called sailors in Virgin speak)  to enjoy their favorite albums. (Us older folks may cringe at the snap, crackle and pop of old abused vinyl, but it seems to be all the rage in the young hipster set. )

  • The Groupie – the onboard bookable karaoke, gaming and movie lounge, designed as a modernist take on a Japanese-style karaoke room for Sailors to enjoy singing along to their favorite tunes with friends. (I love the photo of the room with buckets of champagne and the
    Karaoke calls at The Groupie
    Karaoke calls at The Groupie

    curvy couch. I guess it’s BYOG–bring your own groupies.)

  • New DJ Residency additions – in addition to a previously announced DJ residency with Mark Ronson, Virgin Voyages is adding multi-platinum chart-topping artist, DJ, producer/ remixer, MK (Marc Kinchen) & Grammy-nominated electronic music duo Sofi Tukker to its roster of DJ residents. Virgin Voyages’ residency program will feature performances on ship, in-port destinations and at The Beach Club at Bimini. (You have to love all the big names here. Ronson has committed to four performances at the Beach Club, which is connected to Resorts World Bimini.)
  • WhiteLabel Creative – Virgin Voyages’ new music Creative Collective that will be responsible for developing the background sonic palettes across the ship and securing DJs for The Beach Club at Bimini’s residency program. The whole ship will have an electronic music sonic identity. The brand defines electronic, as not solely as a traditional “EDM” sound, but will incorporate all electronically programmed sounds.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.