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The Shape of Things to Come

By Calie Schepp

The chairman of the Seminole Tribe of Florida described the project being completed by more than 2,000 construction workers per day at 1 Seminole Way in Hollywood as “something very special for our guests.” But if the recent sneak preview connected to the $1.5 billion expansion at Seminole Hard Rock Hotel & Casino is any indication, Marcellus Osceola’s recent observation might be the understatement of the year.

One of the more highly anticipated hospitality openings in recent South Florida memory, which includes the debut of the world’s first guitar-shaped hotel tower, is set for Oct. 24. Jim Allen, chairman of Hard Rock International and CEO of Seminole Gaming announced that the new state-of-the-art Hard Rock Live will open Oct. 25 with a concert by pop group Maroon 5. A job fair was held in June with the goal of making more than 1,200 hires.

Rendering of the new spa atrium

Aided by renderings and videos, Allen reviewed highlights associated with the project, which includes renovations to Seminole Hard Rock’s existing spaces. However, all eyes are on the tower that’s shaped like the body of a guitar, a visual that already has transformed the local skyline. The Guitar Hotel, which can be seen for miles in any direction, will stand 450 feet tall and feature 638 luxury rooms. Standard rooms, which start at 515 square feet, will come with modern furnishings and custom amenities, including 24-hour in-room dining, high-speed Wi-Fi and signature Hard Rock “Sleep Like a Rock” bedding with Egyptian cotton linen.

The new Hard Rock Live, which costs more than $125 million, boasts modern acoustics and intimate seating that promise to make the 6,500-seat theater a go-to destination for performances and concerts. After striking a partnership with the Nederlander Organization, Hard Rock also will bring top Broadway shows to Hollywood.

The area’s social scene will be heightened with the addition of Daer Nightclub, a venue that overlooks the resort’s new pool lagoon. Visitors can look forward to dancing and electronic dance music concerts.

The new 13.5-acre swimming lagoon features three experiences, including a private, tropical lagoon-style pool, a beach-themed area, and a sprawling water expanse (the equivalent of three football fields in size) that can accommodate paddleboarding, canoeing and other activities. The pool level also features “swim suites,” where patrons can walk out of their rooms onto a balcony area and down a few steps into the lagoon.

A 42,000-square-foot spa with 21 treatment rooms, wet lounges, saunas, dipping pools, a fitness center and more—as well as a 26,000-square-foot promenade area with retail stores and a glass ceiling—also will be part of the expansion. Customers may begin booking reservations at the resort on July 24. ♦

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.