Since 2021, Tim Saunier has been CEO and president at BABOR AMERICAS, a part of the Babor Beauty Group. He previously served as CMO, where he was responsible for overseeing the global marketing of the Babor brand. During his tenure, he has played a crucial role in refining the brand’s image and driving strategic development for the skincare line. Saunier’s top priorities are reinforcing the brand and expanding its market share in the US, Canada, and the Caribbean.
“Babor stands for expert skincare,” he says. “Made in Germany. I am sure we will captivate consumers in the Americas with this clear brand messaging that leverages our heritage. I am looking forward to lifting the brand to new heights based on this strong foundation. I aim to position the brand firmly in the prestige skincare market.”