To Be, Or Not to Be Change is not enough

By Stephen Garber

Rapid change happens. In a May 21 special issue titled “Sooner Than You Think,” Bloomberg Businessweek explored the impact of artificial intelligence. How we think about business has perhaps changed while we were thinking. If we hold on to the past, the present will pass us by, and our future could become seriously cloudy. We’ve all heard the expression, “Change or die.” Transform or be forgotten.

Levatas and SFBW recently hosted a discussion on AI. Four bright, visionary leaders spoke about their experiences with large organizations on what they are doing with AI and technology. The stories are fascinating if not astounding. Ipads that can show air flow. Virtual reality that can look into machines and warn of impending failure. Hospitality programs that predict—with uncanny accuracy—what we will want to do when we stay at a hotel. Sailboats, submarines and drones that can navigate themselves, gather data and go places that no human could go. Elon Musk put his Tesla in space, and two of three of his rockets landed on an X back on earth. What is science fiction to many of us is reality and old-hat to others.

Digital transformation is ubiquitous. It’s not just at large companies. Never before in business have we been asked to anticipate, adapt and respond so quickly. Our air conditioner service people, our veterinarians, our doctors and our dentists have digital equipment and technology that bring their services, diagnostics and technology to us at home and at work—remotely. Lawyers hardly use paper, and robots scan copious amounts of documentation for them. Soon, you will be able to walk out of Amazon’s Whole Foods with your groceries, having paid without scanning or stopping at a cashier. (You know they’ll sell that technology to small businesses.)

To navigate the ever-evolving digital age—no matter the size of your business—you need exceptional technical talent, and you need your people to manage this transformation passionately together. Interpersonal skills have a higher currency than ever before. Teams working together and learning from each other will be even more crucial. Resistance will be futile and costly. Collaboration is essential.

As entrepreneurs, we dream big. Technology will make the dreams bigger, faster and more amazing.

Change? Transform, or watch it pass you by. ♦

Stephen Garber is director of Third Level Ltd. Contact him at 561.752.5505 or sgarber@thirdlevel.com.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.