Apple Stock Hits $120: Is It Still a Buy?

Despite a 21.5% rise in six months, this analyst is still betting on Apple stock — for three key reasons.

Apple (NASDAQ:AAPL) stock has been on quite the tear recently, rising 21.5% in the past six months and easily outperforming the S&P 500’s 5% gain during the same period. After setting a new 52-week high in January, the stock closed Wednesday’s trading session one cent shy of a nice, round $120.

With Apple stock trading higher, is it still a buy? I think so. Here’s why.


1. Apple stock’s valuation remains conservative

Even after Apple stock’s nice increase over the past six months, it still trades at a significant discount. On average, S&P 500 companies have a price-to-earnings ratio of about 25. Apple’s P/E is just 14.4.

Further, Apple stock’s valuation is particularly cheap when considering its price relative to its underlying free cash flow, or the cold, hard excess cash Apple’s business generates that can be used for future capital expenditures, acquisitions, dividends, and share repurchases. Apple stock trades at just 12.2 times free cash flow — a valuation that essentially assumes Apple’s free cash flow per share will remain at current levels.

In other words, since Apple stock is already priced for the headwinds impeding its growth to stick around, investors have a good chance of earning a meaningful return on their investments over the long haul even if Apple never finds a way to grow its top or bottom line. All Apple has to do is maintain its current levels of profitability.

2. Worries are still overblown

Of course, there’s good reason for Apple’s conservative valuation. Year-over-year revenue declines in the company’s iPhone segment recently have been weighing heavily on the tech giant’s results. The device accounts for over 60% of the company’s trailing-12-month revenue, so a tough year for iPhone ensures the company’s overall results will suffer, too.

Iphone Revenue Growth Q


On the other hand, while it makes sense for investors to view this negative trend with skepticism, the doom-and-gloom narratives about Apple’s prospects are overblown. For instance, the release of the iPhone 6 and 6 Plus sparked a monster upgrade cycle for Apple as consumers gobbled up the first iPhone with a phablet-sized screen, which meant Apple’s fiscal 2016 was up against some very tough annual comparisons. Already, Apple is guiding for its year-over-year revenue comparisons to improve in 2017. The company expects its first-quarter revenue to be slightly higher than in the year-ago quarter.

Further, it’s easy to imagine iPhone sales returning to growth when the company overhauls the device’s form factor with its inevitable next redesign — something that could occur as early as this year.

Also, other Apple segments, or even future new products, could surprise the market. The tech giant’s services segment is already looking promising, and investors can take comfort in the fact that any new products would launch to a very loyal customer base thanks to the Apple’s brand power.

Dividend Stock Apple


3. Apple is a great dividend stock

Last, even if the company struggles to grow its revenue — or even its bottom line — the stock is an excellent dividend investment. Sure, Apple’s dividend yield of 1.9% may not be impressive, but its starts looking tasty when investors consider the company has been increasing the dividend at a rate of about 11% annually, and it is only paying out 23% of its free cash flow in dividends. Going forward, therefore, there’s no reason why Apple couldn’t continue increasing its dividend at a rate of about 11% annually for the foreseeable future. At that rate, Apple’s dividend would double in about 7 years.

So, yes: Even at $120, I’m still betting on Apple stock.

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Daniel Sparks owns shares of Apple. The Motley Fool owns shares of and recommends Apple. The Motley Fool has the following options: long January 2018 $90 calls on Apple and short January 2018 $95 calls on Apple. The Motley Fool has a disclosure policy.


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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.