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Baseball and More

Ballpark of the Palm Beaches emerges as major new venue

Workers are finishing the $148 million Ballpark of the Palm Beaches, which will host the Houston Astros and Washington Nationals during spring training beginning this year.

The Ballpark of the Palm Beaches is transforming a former 160-acre solid waste disposal site into an economic engine—not just from the major league teams but also from amateur teams and other events, such as corporate outings and concerts.

Palm Beach County will lead the state in major league spring training teams, with the Miami Marlins and St. Louis Cardinals already in Jupiter.

To learn more about the project, SFBW interviewed general manager Brady Ballard, who has a dozen years of experience in professional baseball. He previously was vice president of Historic Dodgertown, an 80-acre multisport facility in Vero Beach.

The following transcript has been edited for clarity and brevity.

A lot of our readers might not be aware of the scale of what you are creating at the Ballpark of the Palm Beaches.

We feel we are like a new landmark in Palm Beach County, which is exciting to see. It’s a two-team spring training facility that’s home to the Astros and Nationals. It’s a 30-year partnership in which the county and the state are funding the facility through special tourism taxes, and then the teams themselves are making the biggest single investment in a major league spring training facility in over 30 years.

There are 13 baseball fields. The stadium has a capacity of 7,500 fans. Each team will have six practice fields. Then we will have five multipurpose fields on the south end.

In addition to that, there’s a 12-acre city park the teams are building and handing over. It will have a lighted basketball court, a splash area, playground and an almost 2-mile walking trail.

What are some of the cutting-edge features fans will find at the stadium?

It is a more-modern layout. It replicates some of the spring training facilities being built in Arizona. The stadium is the centerpiece, so even when you park, you will be walking through practice fields on the way to the stadium. That will give people a unique perspective and a fun environment.

A nice feature is the wraparound concourse. You will be able to walk a path circulating the field without being out of view of the playing field. There will be a grass berm in the outfield with a railing overlooking pitchers warming up. You never have to detach yourself from the action of the game.

What types of dining options will there be?

There will be the typical ballpark fare, such as hamburgers and hot dogs. There will be some country club-type elements with a slightly higher end, a nacho stand where you build your own or get a Philly cheesesteak. Then we will have the suite level and party deck, which are group-related with carving stations and seafood options.

Ballpark of the Palm Beaches General Manager Brady Ballard
Ballpark of the Palm Beaches General Manager Brady Ballard

The party decks look like a fun way to watch games.

There are two of them that can host from 30 to up to about 100. It will be kind of an all-you-can-eat type ticket package. You will have your own bar and a variety of seating options whether indoors or outdoors with patio furniture.

Then on the suite level you have a food and drink rail that runs the length of the seating bowl. In the suite you don’t have typical stadium seating—you have a lot of movable nice patio chairs. It’s like opening up your Florida room to the patio.

How are you doing on suite sales?

We have been getting commitments with a lot of business partnerships. There are 15 tickets for a day, but you can add up to 30 tickets. We have single-game and full-year opportunities.

It’s more than just Major League Baseball coming here, such as the Prospect Baseball Select Palm Beach Classic, which will feature over 200 high school teams.

We hope to be a year-round facility that can host destination amateur events, collegiate events and then nonsporting events. We are already talking with concert promoters and festival organizers.

Talk about the economic impact of the project.

You start by looking at just the teams and the hotel rooms, retail and the food they are going to bring about. An article in Institutional Investor gave an estimate of 23,000 room nights for the Marlins and Cardinals in Jupiter. The Palm Beach Classic will generate 4,000 to 5,000 room nights. The article quoted estimates of $58 million in personal income, 12,000 in annualized jobs and $6 million in state and local taxes.

How will businesses be able to use the park and its grounds for hospitality events, luncheons or other business gatherings?

I think we are open to a number of ideas, such as team-building events. We would offer what I would term a kind of playground for activities. The idea is to create a loosen up the tie, leave the suit at home atmosphere.  How many people get to come down to the field and take swings? They love the experience of being on the field.

Tell us about your background.

I had a couple of years at Dodgertown in its life after the Dodgers. Among the events we hosted were soccer and lacrosse. We had our own hotel onsite.

Prior to that, I spent 10 years in minor-league baseball in Daytona Beach and Jacksonville. I was general manager for four of the eight years in Daytona Beach at a Chicago Cubs affiliate. I was fortunate to see a lot of the guys who had an impact in the World Series when they were 18 to 20.

I was a student athlete on the baseball team in college, and I played for a year with the Rockford (Illinois) RiverHawks.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.