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Brightline launch is imminent

| SFBW Staff
brightline train

Yes, those do look like passengers on some of the Brightline test trains running through South Florida.

The company invited friends and family aboard the trains to help test customer service on Saturday night, WPTV reports.

Brightline has said the service will launch this week between Fort Lauderdale and West Palm Beach, but there hasn’t been a specific day announced. Ticket and parking prices haven’t been announced either, but the railway says it will be competitive with the cost of driving and parking your car.

Jim Kovalsky, president of the Florida East Coast Railway Society, said the 29-minute ride on Saturday was stunning, smooth and really fast.

Another sign of the Brightline launch will be when it’s app is revealed. One question is what will the app be called.

There is a Brightline app on the Apple store, but it’s not for the train service. It’s a game where you have to solve elegant puzzle games set in a world of brightlines. I checked to see if there was something for All Aboard Florida, the earlier Brightline name, but didn’t see anything. The website for the train service is gobrightline.com, but there wasn’t a rail service app under that name yet. Stay tuned.

 

 

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.