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Call it a bipartisan miracle.

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The U.S. House of Representatives voted to impeach President Donald Trump one day then passed his signature North American trade deal the next, casting the die for 2020 to start off with one less economic loose end than last year.

After more than a year in limbo, the United States-Mexico-Canada Agreement is poised to replace the aged North American Free Trade Agreement.

Whew. Canada and Mexico are among Florida’s top three export markets for native-origin products.

And uncertainty swirling around trade, tariffs and the future of global supply chains is taking a toll on the commercial real estate industry, particularly the industrial sector, which saw demand nationally tumble by more than a third in the second half of 2019.

“Certainty is always a good thing,” says Brian Latta of Bridge Development Partners, one of South Florida’s most prolific industrial developers.  He says he has seen a rise in free trade zones and bonded warehouses as a counter measure against trade instability, but there is nothing like clarity for business planning.

Despite President Trump’s proclamation that “NAFTA was perhaps the worst trade deal ever made,” most experts contend USMCA isn’t a sweeping override but more like NAFTA 2.0.  All the agriculture and food products that were tariff free under NAFTA remain the same under USMCA.

“There are some things I really like about it and there are some things that concern me, “says Coral Gables-based economist Tony Villamil, who negotiated the original NAFTA as U.S. Undersecretary of Commerce for President George H.W. Bush. “Overall, it is a very positive development.”

Villamil says he likes that USMCA tackles the siphoning of U.S. firms’ intellectual property, trademarks and digital technologies, which the nearly three-decades’ old NAFTA did not contemplate.

On the flip side, he says he has “minor” pangs about the new pact’s wage mandate of $16 per hour and local origin component requirements for the auto manufacturing sector.  Such a policy, he argues,  “interferes with free markets, potentially driving up production costs and could ultimately lead to higher cost for consumers.

Florida Agriculture Com–missioner Nikki Fried decried the new deal as leaving Florida farmers out in the cold by not addressing Mexican farm subsidies that flood the market with cheap seasonal fruits and vegetables.

“It is deeply disappointing that seasonal protections were not included in this USMCA implementing legislation,” she says. “For nearly a year, I have called repeatedly for effective, timely relief from unfair trade practices for America’s seasonal produce growers in the USMCA.” Fried said the new deal could cost Florida,  one of the nation’s top producers of seasonal produce, 8,000 jobs and $400 million in lost revenue.

From an economic output perspective, however, Villamil says the deal does more good for Florida than bad.

And the new wage mandates could even create a silver lining for luring more international companies to the Sunshine State by removing the labor cost disparity

“I think we should do a major effort to get Mexican companies to relocate to South Florida,” he says. “It will put them closer to their marketplace and they can get to know their customers better.”

North Miami-based trade lawyer Jennifer Diaz sees USMCA’s new protections and enforcement mechanisms for infringements on U.S. intellectual property rights, copyrights, trademarks and technology as the biggest win.  About 30 percent of her practice focuses on intellectual property rights, trademark violations and seizure cases.

While China remains the No. 1 offender for peddling in counterfeit goods as the country of origin for more than half of all the illegal goods seized by U.S. Customs and Border Protection, Canada is in the top five.

Diaz says passage of USMCA is a good start to ending trade-induced uncertainty and cracking down on intellectual property theft, but it “isn’t the holy grail. The holy grail for our clients is China.”

 

USMCA at a Glance

Intellectual Property Protections:  Sets tri-lateral standards and enforcement mechanisms for safeguarding copyrights, patents, technology, pharmaceutical and agricultural innovations, trademarks and other digital works including for books, music and movies and establishes broad protections for trade secret theft.

Digital Product Protections: Prohibits customs duties and discriminatory measures against digital products, including e-books, videos, music and games. Ensures more open cross-border transfer of data and limits governmental disclosure requirements of proprietary information. Promotes cybersecurity collaboration and access to government-generated public data for innovation. 

U.S. Financial Service Protections:  Ensures that U.S. financial service suppliers receive the same treatment as local suppliers and other non-U.S. firms.

Enhances Environmental Practices:  Prohibits some subsidies for detrimental practices, sets a limited framework for combatting marine pollution, air quality and establishes protections for whales and sea turtles.

Leveling the Labor Playing Field: Contains new trade rules of origin to drive higher wages by requiring that 40 to 45 percent of auto content be made by workers earning at least $16 per hour.

Agriculture Protections: Improves U.S dairy and poultry farmers’ access to markets and reduces Canadian anti-competitive pricing practices to undersell U.S. farmers. Establishes non-discrimination practices to avoid technical barriers to trade in wine and distilled spirits and solidifies the recognition of Bourbon Whiskey, Tennessee Whiskey, Tequila, Mezcal, and Canadian Whisky as distinctive products. 

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.