Learn about Dan Marino’s new venture

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Hometown NFL hero Dan Marino is stepping into the spirits game. He recently became a partner with Rock N Roll Tequila, a Delray Beach-based venture that is working with the Republic National Distributing Company. To play up its name, the tequilas are encased in handcrafted, glass guitar bottles, which hit the market in March.

For now, RNDC distributes Rock N Roll Tequila to bars, nightclubs, restaurants and retailers across Florida. The master distiller Jose Aceves is a third-generation tequila producer and uses 100 percent blue agave from his family’s field from the mountainous Highlands region in Los Altos, Mexico.

“After tasting Rock N Roll Tequila, I knew it was a quality spirit and I wanted to be a member of the team,” Dan Marino says in  press material. “It is great to be associated with a high-quality product at a reasonable price, and it doesn’t hurt to have an iconic name like Rock N Roll.”

Marino also has been a partner with Anthony’s Coal Fired Pizza, a chain with 62 locations. SFBW ran a web story in 2015, stating that Marino is no stranger to the products market. He’s been in numerous TV advertisements and worked as a brand spokesperson since the mid-1980s. And he’s admittedly selective on what he endorses.  “For me, a lot of my business dealings are about relationships,” he said in his 2015 interview with SFBW.

Founded by South African entrepreneur, surfer and soccer player, Andy Herbst, Rock N Roll Tequila came about after a trip to the Highlands of Mexico. Herbst was in search for a smooth agave.

His partner and Chief Operations Officer Scott Woolley is a spirit veteran with 30 years experience in retail, owning and operating grocery stores and a wine and spirit chain with his moniker.

The brand promotes  a “live on your own terms” motto and to remember to always “crank it up, never turn it down.”

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.