Dear Rolling Loud Festival—please don’t come back

At what point is enough, enough? The headline in the Miami Herald said it all, “Deaths, shootings and arrests in Miami-Dade during Rolling Loud weekend” “Three shootings, one common thread,” CBS 4 said.

While no one was shot at the Rolling Loud Festival at Hard Rock Stadium, there was mayhem and controversies all over Miami-Dade County during the weekend of the festival:

  • The shooting death of a 43-year-old Hertz employee hit by a stray bullet, the grazing of a 5-year-old by a stray bullet and the shooting of  19-year-old rapper’s girlfriend near the Trump International Beach Resort in Sunny Isles Beach.
  • Rapper AAB Hellabandz was killed outside of Cameo Nightclub in South Beach.
  • Rapper Young Thug’s car and two party buses filled with his team were targeted in a hail of bullets on I-95 early Friday morning in North Miami and three people were injured, according to TMZ.
  • Rapper Kodak Black was arrested at Hard Rock Stadium on weapons charges.
  • Rapper Lil Wayne refused to be subjected to a search before entering Hard Rock Stadium. While Wayne’s response indicated he was outraged,  a 2010 Rolling Stone article chronicles his adventures in the legal system, including an eight-month sentence served for weapons charges.
  • Fans panicking at reports of a shooter inside the stadium, resulting in injuries, according to several media outlets. There was no shooter.
  • Rolling Loud’s Twitter account was suspended after a tweet that said, AND IF YOU DIDN’T ENJOY ROLLING LOUD DESPITE THE HICCUPS, STAY HOME NEXT YEAR…THIS IS HIP-HOP” and another one that said “Ain’t no one die.”

Oh, but there’s more. The car in which Louisiana rapper JayDaYoungan was riding was pulled over by police in northern Florida, the Herald also reported. The rapper was charged with felony possession of a controlled substance. A loaded firearm was also found in the car.

I’m all for artistic expression and appreciate how hip hop and rap underscore the struggles many face in our society and give it a voice. However, when artistic expression turns into petty feuds, gunfire and innocent people get killed, that’s a serious problem.

While credit should be given to the security staff at Hard Rock for sticking to its policies, South Floridians shouldn’t be subject to mayhem that resulted in the death of an innocent rental car worker and the wounding of a five-year-old.

Tell the world’s largest hip-hop festival to go somewhere else next year.







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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.