Going Green and Getting Green

Green energy, technology and raising money on the Internet were hot topics on our show within the past month.

Don Weidenfeld is managing member of Magnum Energy Solutions, which manufactures hardware that is easy to install and helps buildings become more energy efficient.  His motion detectors, thermostats and other products help cut a building’s energy cost by 20 to 40 percent. This type of profit goes straight to the bottom line, and the impact on a building’s value is significant. 

Don was joined on our show by Julio Gonzalez, CEO of Engineered Tax Services (ETS), whose engineers and CPAs review a property’s energy upgrades and their impact on income and expenses. They can certify that certain upgrades to a building have been made to save energy, which helps a building owner qualify for tax credits.

They discussed how ETS can help you qualify for the tax credits that, in some cases, more than pay for the installation of Magnum’s products.  They help reduce operating expenses while increasing a property’s value. And they do it in a way that doesn’t cost you any money.  Greening your real estate while adding green to your pocket sounds like a good deal to me.

Speaking of green and how to get more of it, Joanna Schwartz is the founder of EarlyShares, a venture she formed with real estate developer Richard Swerdlow and Property.com. 

Joanna discussed how Property.com is an open marketplace much like Craigslist, while EarlyShares is a site that curates the opportunities that Property.com has listed. This is the coming wave of the future, Joanna says, noting that a number of local real estate business professionals have begun to raise equity on EarlyShares” platform. 

EarlyShares allows accredited investors to directly invest in real estate opportunities. This platform is the new real estate syndication model and its format is expected to be increasingly accepted by the marketplace as time goes on.

I can see that EarlyShares has been quite successful, and I believe that, with the addition of Property.com, its market penetration will only increase. This is a firm and concept that deserves watching. 

My guests Joanna, Don and Julio are all thought leaders and market leaders who are changing the way we do business with their innovative approaches:  Don and Julio help you save money by cutting costs; Joanne helps make the marketplace more efficient.  They deserve watching, too. ?

To hear more of my interviews with these terrific thought leaders, as well as many others, visit
www.FriedonBusiness.com. Look for more great interviews live every Thursday from 6 to 7 p.m. on 880AM the biz. 

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.