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Irma’s Lessons

At the end of my October letter, I wished everyone well as Irma was poised to strike. The last-minute change in trajectory meant the Florida Keys took the brunt of the damage instead of the region’s three-county urban core. I hope your businesses and families fared well during the storm.

I had the fun experience of having a flight to Atlanta get canceled the Friday before the storm and then driving to the St. Petersburg area when the forecast for South Florida raised the possibility of 135 mph winds. I groaned when Irma took a track further west. That prompted my web post on SFBWmag.com about how technology still can’t fathom the vagaries of hurricanes.

I wrote an earlier post about the 1926 Miami hurricane, which I feared Irma might turn into. Thanks to all the readers who immediately read it. So many people read that post and a subsequent one about our Apogee honorees that our SFBW website momentarily crashed. My apologies to any frustrated readers, but our tech team says it has beefed up the number of people the site can handle at a given time.

We have a follow-up on Irma on the web. We found out some interesting tidbits. One came from Bob Roscioli, who said boats in his marinas suffered no damage because they were all tied together. Unfortunately, many boats in the Keys and places like Dinner Key Marina in Miami didn’t share such a fate.

We also have an article in this issue that talks about the need to have a disaster plan that takes a deep dive into HR issues. The piece has some great advice and examples of best practices.

On a more positive note, our cover story on Tyler Vernon shows the exodus of financial service firms from the Northeast continues. Vernon is the CEO of Biltmore Capital, and he says he had been advising clients to move to Florida and decided it was time to finally take his own advice.

The Business Development Board of Palm Beach estimates 60 to 70 financial services firms have moved to that county alone in the past four years.

So, despite our occasional hurricanes, South Florida is indeed an attractive place to live and do business.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.