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Sleeping Afloat

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Keith Koenig could have any mattress he wants, but he continues to sleep on a waterbed.

“Steel springs eventually compress, as does all foam,” he says. “But water never changes.”

The CEO of City Furniture and his wife, Kelly, used their last waterbed for 18 years despite Koenig’s company not even selling them anymore. That is, until now.

In June, the furniture company launched a newly reimagined version of the waterbed—called Afloat—at three City Furniture locations, including the Sawgrass store in Tamarac as well as in West Palm Beach. The comeback marks the waterbed’s 50th anniversary since being created. But this isn’t some water mattress from the 1970s—this one has a few new tricks.

Koenig teamed up with waterbed inventor Charles Hall and former waterbed manufacturer Michael Geraghty, to retool the bed for 2018. New specs include temperature control, better wave suppression, a universal fit for linens and an advanced memory foam layer.

“All these advancements were not available 20 years ago,” Koenig says. “And they significantly improve on any prior waterbed ever made. That’s why I believe Afloat is not just the new waterbed—it is the best bed ever.”

For Koenig, waterbeds are actually in his blood. His late brother, Kevin, founded City Furniture—which was originally named Waterbed City—in Fort Lauderdale in 1971. Keith joined the business a year later, and the brothers became partners by 1975. Koenig said it was the right time for a reboot because the bed introduces new technology while addressing old health concerns.

“Millennials care about health and comfort like all people do,” he says. “Everyone understands that less pressure on the body can yield reduced tossing and turning. When they understand Afloat reduces tossing and turning and is amazingly comfortable—plus offers temperature control—they get very interested. They realize, just as my generation did, that a waterbed can be great for your health.”

Koenig says he also sees his fellow baby boomers returning to waterbeds, too. “Baby boomers like me are coming back in saying, ‘I always loved my waterbed.’ And they are buying Afloat.”

The bed comes in a range of models and price tiers, starting at $2,000 and going up to $3,300. Afloat eliminates old-school hard frames, leaky systems and the potential build-up of dust mites, bedbugs and other allergens.

Afloat is the first waterbed City Furniture has carried since 2001, and although Koenig says the store’s name won’t be reverting anytime soon, he still acknowledges the revival as a proud moment.

“Everyone at City Furniture was excited when they heard we were bringing waterbeds back,” he says. “Everyone in our company is pretty proud that we started as a little waterbed store in 1971 and that we morphed into City Furniture.

“It’s a little like returning to your roots.” 

 

Did You Know?

Some waterbed facts and Afloat notes, courtesy of Hall Flotation, the company that manufactures and markets the line.

History lesson: Charles Hall (Left) invented the waterbed for his master thesis in design school at San Francisco University in 1968. It was patented three years later.

Peak sales: By 1986, 20 percent of all mattresses sold in the United States were waterbeds.

Why waterbeds: Hall Floatation says, “Our bodies are more than 70 percent water, so you have two liquid mediums working in harmony. While our body temperature is 98.6 degrees, our skin temperature is about 5 degrees cooler. We want to sleep in an environment that is compatible with our surface temperature.”

Afloat models: The waterbed comes in a queen, king and dual king (the latter, with two separate water mattresses, each with temperature control). Models are available in “pure” or “firm.” The firm includes a 1-inch temperature-controlled memory foam layer between the mattress and cover.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.