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The Standard Residences Launches in Midtown Miami With 228 Units

Hospitality and real estate pioneers Standard International and Rosso Development, in collaboration with Midtown Development, announced the launch of The Standard Residences, Midtown Miami. The property is the first of its kind, offering the opportunity to live the Standard’s distinctive lifestyle, which to date has only been available at its hotels. “This project presents a new standard of living that is not defined by excess, it’s about soul and authenticity,” says Carlos Rosso, founder of Rosso Development. “Coming to life in Miami’s most pedestrian-friendly and secure neighborhood, with everything you need at your fingertips, the building promotes a lifestyle rooted in community with a cool-factor that only the Standard can offer—all at an accessible price point.”

The 12-story building is located in the heart of Midtown, centrally positioned between the Design District and Wynwood. It will feature 228 pied-à-terre-style residences ranging from studios to two bedrooms, all designed and finished with the Standard’s distinctive touch. The developers have tapped the industry’s best talent for this debut: The building will be crafted by distinguished architects and designers, including award-winning Arquitectonica and Urban Robot. The building’s façade draws inspiration from the urban enclave’s storied past while connecting with the new energy of the neighborhood.

In the “anything but Standard” fashion, the building will be the first property in the area to recognize the emerging Flexible Living movement, allowing owners to lease out their units for terms as short as one month. “For more than twenty years The Standard has tapped into our community’s desire for vibrant social experiences,” says executive chairman of Standard International, Amar Lalvani. “Now we are giving our loyal guests, and fans of what we do from around the world, the opportunity to live the Standard in a way that recognizes how the next generation wants to live. There is no better place to launch the Standard Residences than Miami, which has emerged as one of the most dynamic cities in the world, and just a place we love.”

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.