Hospitality and real estate pioneers Standard International and Rosso Development, in collaboration with Midtown Development, announced the launch of The Standard Residences, Midtown Miami. The property is the first of its kind, offering the opportunity to live the Standard’s distinctive lifestyle, which to date has only been available at its hotels. “This project presents a new standard of living that is not defined by excess, it’s about soul and authenticity,” says Carlos Rosso, founder of Rosso Development. “Coming to life in Miami’s most pedestrian-friendly and secure neighborhood, with everything you need at your fingertips, the building promotes a lifestyle rooted in community with a cool-factor that only the Standard can offer—all at an accessible price point.”
The 12-story building is located in the heart of Midtown, centrally positioned between the Design District and Wynwood. It will feature 228 pied-à-terre-style residences ranging from studios to two bedrooms, all designed and finished with the Standard’s distinctive touch. The developers have tapped the industry’s best talent for this debut: The building will be crafted by distinguished architects and designers, including award-winning Arquitectonica and Urban Robot. The building’s façade draws inspiration from the urban enclave’s storied past while connecting with the new energy of the neighborhood.
In the “anything but Standard” fashion, the building will be the first property in the area to recognize the emerging Flexible Living movement, allowing owners to lease out their units for terms as short as one month. “For more than twenty years The Standard has tapped into our community’s desire for vibrant social experiences,” says executive chairman of Standard International, Amar Lalvani. “Now we are giving our loyal guests, and fans of what we do from around the world, the opportunity to live the Standard in a way that recognizes how the next generation wants to live. There is no better place to launch the Standard Residences than Miami, which has emerged as one of the most dynamic cities in the world, and just a place we love.”
