Top office submarket nationally is in South Florida

John Boyd gives a presentation at the Pompano Beach Marriott

Moving into hip downtowns is supposedly one of the biggest trends mentioned nationally for office space, but it also comes with some blowback. The biggest ones I hear are cost of office space, cost of nearby housing and traffic congestion.

With this in mind, national relocation expert John Boyd recently gave a presentation at the Pompano Beach Marriott about how the death of the suburban office market has been exaggerated. The location for his pronouncement was fitting since The Boyd Company just named the Pompano Beach/Deerfield Beach area as the most cost effective of 15 office submarkets it studied in the United States.

Based on a 500-worker corporate office occupying 125,000 square feet of Class A space, the Boyd Co. estimated $37.6 million in operating costs for a north Broward location. That’s about $13.5 million less than Santa Clara, Calif., which had the highest cost at $51.16 million of the 15 markets listed by Boyd.

Office space in Deerfield Beach goes for an average of $17.23 a square foot, about $5 less a foot than neighboring Boca Raton, and space in Pompano Beach goes for $18.76. The average in downtown Fort Lauderdale is $31.36.

Boyd says part of the narrative about the popularity of urban cores was fueled by Amazon’s HQ2 search.

“From Boyd’s work with HR department heads, recruiters and relocation managers, the popular notion that most young Americans want to live in these urban enclaves is much more perception than reality,” Boyd concludes. “Compared to other age groups, millennials are more likely to prefer downtown living, but it is only part of the story.”

While millennial recruits and other young transferees are not necessarily interested in golf courses and gated communities, they do like jogging trails, parks, beaches and open spaces, Boyd found. “Millennials deep down may be suburbanites after all based on a survey by the National Homebuilders Association, which found that 66 percent of millennials want to live in the suburbs; 24 percent want to live in rural areas; and only 10 percent prefer to live in a city center.”

I’ve written a couple of in-depth articles about both Deerfield Beach and Pompano Beach, so I understand how they can tick off a lot of the factors that Boyd lists, starting with beaches.

Deerfield Beach has managed to keep a traditional small-town beach while Pompano Beach has moved ahead with some redevelopment, such as a revamped pier with new restaurants, a new parking garage and a better playground. They are both very family friendly compared with the party hearty crowd found at some South Florida beaches.

Pompano Beach has attributes like the 4.5-mile bike and jogging trail around Pompano Airpark. Quiet Waters Park in Deerfield Beach has a 4.8-mile mountain bike trail.

A lot of suburbia is also getting “hip” amenities, such as art walks, coffee shops and breweries.

Beyond operating costs, Boyd says the Pompano/Deerfield Beach office submarket is distinguished by excellent highways and Tri-Rail commuter rail access, proximity to three international airports, three deep water ports and housing sites within new, tax-advantaged federal Opportunity Zones. Boyd also likes Pompano Beach’s plans for a 38-acre Innovation District– “expected to be a center of gravity of a new employment center for Northern Broward and Southern Palm Beach Counties.”

A few days after Boyd’s talk, more details were released about a major expansion at Isle Casino Racing Park in Pompano Beach. The Sun Sentinel says the development will have a hotel, office campus, more than 4,000 apartment units and a cinema, shops and nationally recognized restaurants and entertainment venues.

Home costs in the burbs are also lower.

The median home value in Pompano Beach is $217,200 compared with an average of $221,000 in South Florida, according to Zillow. Deerfield Beach comes in at $183,000. The median home value in the Brickell neighborhood is $382,000 and means condo living, which can be more complicated when you start to have children.

In the near term, both Pompano Beach and Deerfield Beach look like better investments, Zillow indicates.

Prices in Brickell have dropped 1.1 percent over the past year and are expected to rise 0.4 percent over the next year.

Deerfield Beach had an 8.9 percent increase and is expected to rise 6.2 percent. Pompano Beach had a 6.9 percent increase and is expected to go up 4.6 percent.







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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.