Uni K Wax Launches New Membership Program 

The franchise has numerous locations throughout South Florida.

Frank Ponce, Uni K Wax’s Executive Director of Operations and a dedicated franchisee, recently helped introduce a membership program set to transform hair removal and waxing offerings in South Florida. The new initiative promises to provide a convenient and affordable way for customers to take advantage of monthly services and for Uni K Wax franchise owners to stand out in the competitive beauty landscape. 

Ponce originally conceived the membership model that Uni K Wax currently offers as a way to improve customer loyalty and provide consistent value to franchise owners. The idea was to offer a monthly fee for a service or multiple services that would cost the same amount as a single session of the most popular service. This way, both the customer and the franchisee would be protected. Customers can now sign up for a membership starting at $59 for a bikini and $69 for a commando in Florida and Texas and $69 for a bikini and $79 for a commando in New York and New Jersey. This pricing structure is equivalent to the average cost of a single service for nonmembers. Additionally, members can enjoy a 20% discount on additional hair removal services.

The membership program’s pilot phase, which included corporate and franchise committee studios, commenced months ago and has surpassed expectations. The initiative has achieved a retention rate close to 90% and has attracted over 2,100 total members across all of Florida. Members can visit any participating Uni K Wax location and receive the same membership benefits. Uni K Wax’s team intends to extend the program to all studios, including New York studios, by 2024. With the program’s early accomplishments and ambitious expansion plans, Ponce is confident that it will revolutionize the Uni K Wax experience for franchisees and guests alike.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.