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When was the last time you went Viral?

Video is without a doubt the future of content marketing and its importance cannot be overstated. Using Video to market your business — regardless of the size of the company or the demographics of the audience�is more important than ever. Online video is becoming the most critical part to achieving marketing and sales goals. Small businesses should especially take note as this form of content is not only more affordable but now easier than ever to integrate and adopt.

Video content is probably the most effective way to reach and engage customers today. And here’s why”

” VIDEO IS EASILY DIGESTIBLE: In this golden age of content, consumers will become bored and move on if they start to feel the weight of information overload. Video is an effective tool because it’s easy to digest. Your web site could be perfectly designed with text descriptions and useful content, but it’s the video piece that will engage your visitors most– and keep them interacting with your brand for longer! Research has found that seven in 10 people view brands in a more positive light after watching interesting video content from them.

 

” VIDEO CAN GO VIRAL: Everyone wants to go viral and a clever, attention-getting video will get you lots of views and shares but it could make it on the Today show. This type of exposure could be your version of a Superbowl Commercial if it reaches the right customers.

” VIDEO LENDS ITSELF WELL TO MOBILE DEVICES: More and more consumers are utilizing their smartphones as a way to access the web– making mobile internet viewing another reason that video’s potential is so far reaching. Business owners and marketers are placing more priority on video content as they realize the importance and ever increasing numbers the mobile-using segment represents in the marketplace.
? Video content translates perfectly to smartphones.
? The number of consumers using smartphones to access the web today is skyrocketing.
? People everywhere are absolutely addicted to their smartphone devices.
It’s easy to see why using video to market your business in 2015 is a no brainer.

” VIDEO IS INFLUENTIAL: 90% of people state that watching a product video is probably the single most influential thing in helping them determine whether to buy something. It’s been proven time and time again that consumers are more likely to take 30 seconds of their own time to watch an explainer video on a website than a few minutes to read a content-heavy text on the same site. The influence of video content is pervasive�it is changing the way consumers think and behave. It is no surprise than that a recent poll showed that 64% of marketers are expecting video to dominate their strategies in the near future.

With production costs lower now than in recent years, the opportunity for businesses to utilize video content on their website is increasing substantially. Video is the future of content marketing and it’s not difficult to understand why. It relays information in a quick and engaging way helping to create more effective and lasting relationships with the consumer. YouTube receives more than one billion visitors each month — so if a picture is worth 1,000 words” then your video content is worth more than you can probably imagine.

South Florida Business & Wealth delivers a unique and distinct local perspective by bringing the kind of info, content and topics that make a difference to South Florida business professionals like you!

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.