Video is without a doubt the future of content marketing and its importance cannot be overstated. Using Video to market your business — regardless of the size of the company or the demographics of the audience�is more important than ever. Online video is becoming the most critical part to achieving marketing and sales goals. Small businesses should especially take note as this form of content is not only more affordable but now easier than ever to integrate and adopt.

Video content is probably the most effective way to reach and engage customers today. And here’s why”

” VIDEO IS EASILY DIGESTIBLE: In this golden age of content, consumers will become bored and move on if they start to feel the weight of information overload. Video is an effective tool because it’s easy to digest. Your web site could be perfectly designed with text descriptions and useful content, but it’s the video piece that will engage your visitors most– and keep them interacting with your brand for longer! Research has found that seven in 10 people view brands in a more positive light after watching interesting video content from them.

 

” VIDEO CAN GO VIRAL: Everyone wants to go viral and a clever, attention-getting video will get you lots of views and shares but it could make it on the Today show. This type of exposure could be your version of a Superbowl Commercial if it reaches the right customers.

” VIDEO LENDS ITSELF WELL TO MOBILE DEVICES: More and more consumers are utilizing their smartphones as a way to access the web– making mobile internet viewing another reason that video’s potential is so far reaching. Business owners and marketers are placing more priority on video content as they realize the importance and ever increasing numbers the mobile-using segment represents in the marketplace.
? Video content translates perfectly to smartphones.
? The number of consumers using smartphones to access the web today is skyrocketing.
? People everywhere are absolutely addicted to their smartphone devices.
It’s easy to see why using video to market your business in 2015 is a no brainer.

” VIDEO IS INFLUENTIAL: 90% of people state that watching a product video is probably the single most influential thing in helping them determine whether to buy something. It’s been proven time and time again that consumers are more likely to take 30 seconds of their own time to watch an explainer video on a website than a few minutes to read a content-heavy text on the same site. The influence of video content is pervasive�it is changing the way consumers think and behave. It is no surprise than that a recent poll showed that 64% of marketers are expecting video to dominate their strategies in the near future.

With production costs lower now than in recent years, the opportunity for businesses to utilize video content on their website is increasing substantially. Video is the future of content marketing and it’s not difficult to understand why. It relays information in a quick and engaging way helping to create more effective and lasting relationships with the consumer. YouTube receives more than one billion visitors each month — so if a picture is worth 1,000 words” then your video content is worth more than you can probably imagine.

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