4 Additional Things Every Company Needs to Do

Step Five:  Create a Social Media Plan

The world of business is changing and 2015 promises to bring more opportunity to those that are willing to take a leap onto the ever changing internet platforms available. Identify a person on your team that is social media savvy and assign them the task of taking an inventory of your organization’s social media presence. You may find that this person does not exist. If this is the case find someone who fits the bill and hire them as soon as possible. 

Once the person is identified task them with creating a social media presence for your organization befitting the company you want to be in 2016. Think ahead and then identify what you need to get you there. Social media allows you the luxury of reaching out across entire oceans with just a few key strokes. Stream video, post pictures, video chat– the possibilities are endless so make sure you make the most of this amazing tool!

Step Six:  Establish weekly and monthly goals.

The beginning of each quarter is a great time to communicate the goals and expectations for your organization. Clarify to the team exactly what needs to be accomplished and set weekly and monthly goals. This will ensure a way to monitor progress and will allow your team to function as stakeholders in the process. The creation of weekly goals will also allow leadership to evaluate progress leading up to quarterly reviews. Remember, this is a fluid process and the creation of weekly and monthly goals allows both leadership and support personnel the opportunity to revisit areas in need of additional resources early on in the process.

Step Seven:  Choose a date to review progress semi quarterly.

Put out a schedule of reviews for personnel on every level within your organization. Employees and clients alike appreciate a sense of structure as it provides a clear vision of expectation. The beginning of the year is the perfect time to introduce new initiatives and so why not introduce a process of goal assessment and realization that will allow your team to self-assess their progress towards goal realization? This process should also include the ability to request additional support from team members and allocation of additional resources if necessary.

Step Eight:  Redefine and reinforce the company culture.

Now is the time to re-focus your mission and vision and redefine it if necessary. It may be that you need to remind your team why your organization is special.  Invigorate and inspire them. Remember the team will always take its cues from its leaders!  

2015 promises to be an amazing year for South Florida business owners and 2016 is looking even brighter. Renewed focus and dedication will yield new and exciting opportunities for your company. Keep your business on track by providing transparency and accessibility throughout the year.

For more information on how to grow your business visit sfbwmag.com

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.