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5 Amazing Tips to Reduce Email Unsubscribe

There is no way around it. Email unsubscribes can put a definite kink in your marketing strategy not to mention you overall disposition. The good news is it’s not hopeless. There are things that can be done to significantly reduce the overall number of unsubscribes you may be experiencing allowing you to maximize the potential of your distribution lists. Take a look at these 5 amazing tips to reduce email unsubscribes and more importantly, try applying them! You have nothing to lose except less unsubscribes!

1. Double check your list.
Email segmentation is often overlooked and it is imperative in not only building your list but in keeping those already on it happy! Segmentation allows for the delivery of only the most important content to your email subscribers. Remember, subscribers don’t want generalized content. No one tunes in every week to watch a re-run! Make sure your segments are specific and cater to your subscribers interests. Your emails should be something they look forward to.

2. Make sure your content is mapped appropriately.
Do not disregard your subscribers buying cycles – instead invest in technology that allows you to monitor them. This is key to learning more about their interests. By mapping content to your list segments, you ensure that they are only receiving emails that they want to see. Mapping allows you to see what works and what doesn’t so if you begin to notice gaps you can take immediate steps to remedy!

3. Allow your subscribers to choose the frequency with which they receive emails.
Some subscribers just don’t like seeing their inbox flooded with content of any kind. Provide an option where they decide when to receive your emails. Give them various choices like daily, weekly, bi-weekly or monthly so the subscriber has control. This also fosters loyalty on the part of the subscriber and leads to less unsubscribes.

4. Suggest alternative methods of communication.
If all else fails, offer another form of communication like SMS, RMS, social media or your company blog to allow them access to company developments (and hopefully win them back). Many times a user will reconsider after following you on social media. Also, try suggesting a lower frequency email when they try to unsubscribe– many times users agree to this option! For instance, suggesting pausing instead of unsubscribing — 9 times out of 10 the user will select this option and at least they won’t be gone forever!

5. Make sure your email offers are special!
Offer things no other company can. Capitalize on your product or services and make sure that your users obtain great discounts (that only they qualify for) or hidden incentives that they will not be able to attain anywhere else!

Following these 5 simple tips should drastically reduce your unsubscribes and even help grow your distribution lists. It’s all about listening to your subscribers. If someone does, inevitably, unsubscribe, reach out to them and ask why. Most of the time they will provide you with this information which can assist you further with your mapping and tracking.

Build your list and reduce your number of unsubscribes with these and other tips you can find every week in South Florida Business and Wealth. We make your business our business every business day!

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.