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goPuff adds alcohol to delivery service

Delivery service goPuff, which recently launched in Fort Lauderdale, has added alcoholic beverages to its delivery service.

The service includes options like a 24 pack of Bud Light for $19.99, a 12 pack of White Claw Seltzer for $18.49, a six pack of Funky Buddha Pineapple Beach for $10.99 and a bottle of Josh Cellars Cabernet for $15.49.

The company has announced plans to add thousands of jobs nationwide and uses a delivery partner model. It was recently hiring in Miami.

The Philadelphia-based company said it accelerated its launch in Fort Lauderdale because of the pandemic.

“Amid the COVID-19 pandemic, this service has become critical for many customers who need access to daily essentials. goPuff understands its business is fulfilling a need and has taken the necessary steps to ensure our services can be provided safely for the entire community,” a press release said.

goPuff is active in 170 markets nationally with 3,000 employees and has warehouses filled with products rather than picking them up from a retailer. It has positioned itself as a disrupter of the convenience store business and especially targets millennials.

The company charges a flat $1.95 delivery fee, but also has a 30-day trial for free delivery. After 30 days, it’s $5.95 a month. Service hours are from 10 a.m. to 3 a.m. The company’s app is available for iOS and Android phones.

Product categories include munchies, groceries, sweets, drinks, ice cream, quick meals, and health, office, electronic, pet, safety and work-from-home products. Warehouses stock 2,500 plus products,  the company says.

Prices may be a bit higher than going to a discount retailer and more like a convenience store. For example, goPuff was charging $5.99 for a 10.7-ounce bag of peanut M&Ms while Wal-Mart was listing it for $2.82. However, goPuff also listed some products that seemed in short supply at other retailers amid the pandemic, such as a 17.9-ounce bottle of Dawn Ultra Original Dishwashing Soap, which was out of stock at Amazon.com.

goPuff delivers alcoholic beverage at some locations, but the app said alcohol delivery wasn’t available for an address in Wilton Manors. It did offer a beer bong for $12.49.

The company has a warehouse at 1110 NE 8th Ave., Fort Lauderdale. The company appears to be preparing a launch in Miami-Dade County with job postings for warehouses at 578 NW 27th St., Miami; 7101 N. Miami Ave., Miami; and 900 Park Centre Blvd., Miami Gardens.

The company’s delivery partners earn a commission on each delivery and keep the tips, the company website says. They also earn a guaranteed hourly minimum that varies by location.

The company was co-founded by Rafael Ilishayev and Yakir Gola in 2013 on the first day of their Business 101 class at Drexel University.

goPuff recently committed $1 million in orders to hospital workers across the U.S., through its new Health Care Support Initiative in response to the pandemic. The company is offering any employee of a participating hospital a free goPuff order, as well as free delivery.

goPuff could face more competition as 7-Eleven rolls out a 7Now program. The 7NOW delivery app is available in nearly 400 cities, including the downtown areas of Miami and Fort Lauderdale. It didn’t appear available in downtown West Palm Beach.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.