Now More Than Ever, It’s All About Relationships

Agile. Mobile. Digital. Big data. Artificial intelligence. Robotics. Makes you feel all warm and fuzzy, right? For those helping people employ them, it probably does. For those of us who don’t quite understand them, they bring very different thoughts and feelings.

You will employ or develop your business to embody these concepts and technologies, or you will be overrun by those who do. If you are strategic and smart, you are working on one or all of them.

So much of our life is technology-based now. We truly could never leave our homes, and purchase everything we need online, and have it delivered. Cheaper, faster, better. And with GPS, we’ll never get lost when we do leave the house.

Every aspect of your business is faster, easier and cheaper with online services, apps and technology in general. We need fewer people and have less human interaction. Yet we have better information than ever before, right at our fingertips.

Here’s the thing: The more ubiquitous tech, digital and social media become in our lives, the more important our interactions with people are. It still takes people to make deals, solve problems, provide services and design business strategies.

SFBW hosted a “CEO Connect” session with physician Wael Barsoum, CEO of Cleveland Clinic Florida, whose work history and achievements would make anyone proud—and exhausted. He still performs 12 to 15 orthopedic surgeries a week while leading the company’s growth in the region, which is sparking $500 million in investments. Cleveland Clinic has powerful systems and technology, and an impressive campus in Weston and other Florida locations with state-of-the-art health care.

While all the tech and the systems matter, what is most impressive about Barsoum? How he connects with people and talks about caring. The foundation of the clinic’s operating promise: Care for the patient, and treat your fellow caregivers as if they are your own family.

The most memorable part of the evening was not his beautiful facility, the stunning achievements, the statistics of growth—nor his knowledge of the industry and its challenges. It was his presence, his kindness, and how he (and his team clearly) cares.

The more tech we have, the fewer interactions and the less time we have with people. Now more than ever, the quality of those interactions matters to your success. Use them well. ♦

Stephen Garber is director of Third Level Ltd. Contact him at 561.752.5505 or sgarber@thirdlevel.com.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.