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Randall Vitale joins Hoffman’s Chocolates as VP

| SFBW Staff
Randall Vitale

Randall Vitale has joined Hoffman’s Chocolates as regional vice president and will oversee marketing and manage Hoffman’s Chocolates retail stores, corporate sales, online sales and its new mobile truck, The Sweet Ride.

Vitale was previously the senior vice president and Fort Lauderdale market executive for Gibraltar Private Bank & Trust and a first vice president in the wealth field for SunTrust Bank.

“We are thrilled to welcome Randall, an accomplished executive, to Hoffman’s Chocolates,” said Jarett Levan, CEO of BBX Capital (NYSE: BBX), parent company of Hoffman’s Chocolates.  “We are confident that Randall will help grow Hoffman’s Chocolates with tremendous passion, leadership and commitment to our community.”

Vitale serves on the board and executive committee of the Broward Workshop and Leadership Florida and is chairman of the Broward Housing Council. He has also been listed in the Sun-Sentinel’s South Florida 100.

His past community involvement efforts include serving as the chairman of the City of Fort Lauderdale’s Visioning Committee and as a caucus member for the Florida Chamber Foundation’s Six Pillars Caucus System. He has served on the board and executive committee for Leadership Broward Foundation, Riverwalk Fort Lauderdale, and Business for the Arts Broward. He was the founding co-chairman of both Emerge Broward and the Ghost Light Society at the Broward Center for the Performing Arts. He has also served on the Broward Performing Arts Foundation Board of Directors and is a past president of the Seminole Club of Broward County.

Hoffman Chocolates’ first Broward County location opened in Fort Lauderdale on East Las Olas Boulevard in the fall of 2014 and additional locations were added over the last two years in the Park Sheridan Plaza in Hollywood, the Fountain Shops in Plantation, The Weston Town Center in Weston and Fort Lauderdale-Hollywood International Airport. Hoffman’s Chocolates also has four retail locations in Palm Beach County. The company, which is headquartered in Greenacres, has plans to continue its expansion throughout Florida, including a location set to open later this year at the Delray Beach Marketplace.

 

 

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BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.