Art Hearts Fashion revealed its most extensive program yet for Miami Swim Week. From July 4 to July 11, The Fontainebleau Miami Beach will be the location for a six-day event celebrating the organization’s 10th anniversary of hosting the world’s most iconic swim and resort fashion shows. This year’s runway shows will accompany fashion industry panels, workshops, activations, industry and media dinners, soirees, and epic afterparties at LIV Nightclub, Club E11even, La Cote & Giselle Miami. A dedicated day of runway shows will also feature sustainable and ethically sourced swimwear fashion brands and collections from Coralee Swimwear, Calibri Swimwear Inc., and Lovechell Swimwear. Saks Fifth Avenue, Coca-Cola, Unite Hair, Billion Dollar Brows, Nativa SPA, Smart Water, Condé Naste, Fade Masters of Miami, Dr. MARTENS, Miami Plastic Surgery, and more fashion, beauty, and lifestyle sponsors are partnering with Art Hearts Fashion and Miami Swim Week to make this year’s shows and events possible.
“As the largest and longest-running event production organization in both Los Angeles Fashion Week and Miami Swim Week, our team is excited to celebrate a decade of producing some of the most creative and innovative fashion shows ever seen,” Erik Rosete says, Founder and president of Art Hearts Fashion.
The upcoming Miami Swim Week schedule features a groundbreaking Buyer’s Bazaar that caters to consumers. Attendees will have access to over 40 prestigious and up-and-coming brands, spanning swimwear, resort wear, athleisure, beauty, and wellness. Moreover, guests can shop and purchase on the spot for a seamless and enjoyable experience.
“The focus of this popup Buyer’s Bazaar is to provide buyers with a rich networking experience that allows them to connect with innovative brands, buyers, media, models, and consumers, all while facilitating direct-to-consumer commerce activity,” Rosete says. “We’re bringing together creatives, designers, media, influencers, and other relevant guests into this special Vogue Lounge. We’re always looking to elevate the swim fashion world and find ways to bring people from around the world together to promote more inclusivity and innovation. I believe this year’s series of events and fashion shows will do just that.”
Art Hearts Fashion is also crafting a modern take on a swimwear buyer’s trade show. They’re bringing together dozens of top brands, all selling their latest products at pop-up storefronts. The massive interactive shopping experience features Instagrammable and TikTok visual activations for fashion buyers and consumers alike. Art Hearts Fashion is partnering with VOGUE Latin America to debut their VIP Playa Vogue Beach Lounge in the Fountainbleau’s Grand Hall every day from 10 a.m. to 5 p.m.
Well-known fashion brands from all over the world will showcase their latest collections on the runway, with Nike, Nike Swim, Custo Barcelona, Camilla with Love, Giannina Azara, OMG Miami Swimwear, Natalia Fedner, Mister Triple X, and Original Penguin among the participants. Art Hearts Fashion will also feature some familiar names like Ed Hardy, Christian Audigier, Cross Colours, and several other top-rated fashion brands.
The Make-a-Wish Foundation is partnering again with Art Hearts Fashion for Miami Swim Week as its dedicated charity. The aim is to provide critical illness children with monetary and experiential donations. Miami Swim Week, powered by Art Hearts Fashion, is set to unveil art installations in collaboration with Coca-Cola Creations. This new initiative combines global artists and Coca-Cola products in the digital metaverse, offering immersive art experiences and products.
