Business as Unusual – Glick Skin Institute Brad P. Glick, DO, MPH

Business backstory: Celebrating 24 years in the industry, Glick specializes in medical, surgical and cosmetic dermatology. Glick (his offices are in Margate and Wellington) also is director of the program for dermatology residents at Larkin Community Hospital (Palm Springs campus in Hialeah)—and vice president of the Florida Society for Dermatology and Dermatologic Surgery. (glickskin.com)

The impact: “This is something I never thought I’d see in my lifetime. My heart bleeds for the people who have died already and the families that are left behind. … As far as my practice, we followed the governor’s mandate by doing essential dermatology—elective procedures, like Botox and fillers, were out the door. We cancelled [non-essential] appointments to move up our patients with skin cancer so we could treat them. We didn’t want patients having that worry factor over several months [on top of coronavirus concerns]. Initially, I furloughed about 20 staff members between my two clinics, but that went up to 30 after we closed [in late March]. We’re doing everything telemedically. I kept two office managers and two or three key staff members for emergencies.”

In the interim: “The transition to telehealth for all physicians is going to be dramatic. One positive amid the pandemic is being able to still meet needs; my patients have been so appreciative that we reached them, even virtually. … I do have a research arm [of the business] as well, so I’m obligated through the sponsors of the trials and the FDA to either carry out clinical research remotely or see our study patients using extreme precautions.”

The future: “From a medical perspective, we’re going to look at our patients, and they’re going to look at our practices, differently. For example, our assessments for patients will change. We’ll ask [screening] questions that we never did before we faced a novel virus. From a business perspective, we’ll have to have different safeguards in place. We’ve all had to scramble to rely on the government. We’ll need backup reserves in place for another potential virus. We’ll need different insurances; the big insurance companies probably will have to come up with pandemic plans to provide us funds that we can tap into. These are unprecedented times, and not everyone has all the answers yet.”

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.