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Get Ready for Digital Transformation

Steve Jobs was famous for his preparation. He held himself to such a high standard for his presentations that he drove himself and his teams to exhaustion. He was relentless and demanded the same of his teams. No one wanted to catch his wrath.

Apple is one of the greatest business success stories in our country’s history. The numbers are astounding, and he drove that success against the wind. He broke the rules. He created channel conflict with his Apple stores. Everyone told him not to, but he didn’t listen. The stores pulled in revenue, built the brand, and thrived in the malls during the Great Recession when others struggled.

Jobs practiced a known attribute of professional golfers. There are many scratch golfers in the world, but there are far fewer golf professionals. And then there are the successful touring pros. One of their sayings is, “Amateurs practice to get it right. Professionals practice so they won’t get it wrong.”

When under pressure, we want to rely on our preparation to be in the moment. I am at my best as a facilitator or coach when I am fully present. I don’t need to look at my notes and worry about my material. How prepared are you and your teams?

Digital transformation is bringing massive change. If you are thinking your business won’t be affected, you are on your way to extinction. It might come from a startup. It might come from a competitor getting ready before you do. It might come from someone figuring out how your goods or services aren’t needed at all. When’s the last time you had your film developed? Or sent a fax? Or bought typewriter correction fluid? Where’s your Rolodex?

Get ready. Prepare yourself and your organization. The rules you know simply will not apply. Some forecasters say the majority of jobs in our country will not exist in 10 years (or less). Sixty-five percent of our grade schoolers will have jobs that do not currently exist.

So look to your future. Get inside the minds of younger, smart people. See what they see. And prepare.

Stephen Garber is director of Third Level Ltd. Contact him at 561.752.5505 or sgarber@thirdlevel.com.

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Drew Limsky

Drew Limsky

Editor-in-Chief

BIOGRAPHY

Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.