Uber for Health Care is here with MDLive

 By Chris Fleck

MDLive, which is based in Sunrise, is disrupting conventional health care engagement for the benefit of patients, health care providers and even insurance companies.

Before, when you were sick, you would call a doctor’s office to make an appointment, drive to the office, sit in the waiting room, fill out forms, and finally get in to see the medical practitioner. Now, you can pull up an app on your smartphone, immediately see the doctors who are available, and then click to start your visit with a live video session.

For medical providers, MDLive can provide additional income without being tied to the office; for insurance companies, MDLive can reduce visit costs and provide enhanced service for their client networks. This does not replace every doctor-patient engagement, but for routine visits such as colds, rashes and allergies, MDLive provides a great service. Just like Uber, it offers immediate response, convenience and lower costs, which will carve out a huge market.        

A leader in the fast-growing telemedicine market, MDLive has recently expanded its partnership with Walgreens to cover 25 states, including Florida. Simply download the Walgreens app and one of the options along with your prescription status is to see an MDLive provided doctor. Health care insurance giants such as Humana and Cigna also rely on MDLive to provide better service to employees of the companies they serve and lower their costs, which can translate to lower premiums. Telemedicine is projected to be a $4 billion market by 2018, with lots of room to grow given its intrinsic advantages.

As a company, MDLive is thriving. Besides establishing itself as a leader in health care, it has closed on a $50 million investment from Bedford Funding, which was the largest such investment in Florida for the second quarter of 2015.

“By providing convenient, high-quality, cost-effective care that seamlessly transitions from the virtual to the in-person setting, we are reinventing health care delivery and setting a new standard for health care services in this country,” says MDLive founder and CEO Randy Parker.

MDLive also has credible tech industry support with John Sculley, former CEO of Pepsi and Apple, serving as vice chairman of its board of directors. “We believe MDLive’s virtual health system model is best positioned to address some of health care’s greatest challenges – including access, quality and cost,” he says.

With funding, customers and partnerships in place, MDLive is in fast-growth mode. It already has over 500 employees and more than 50 openings in technology and health care support roles. Its offices in Sunrise are expanding fast to keep up. MDLive is on the short list of companies to watch, not only in South Florida technology, but as a national disrupter using technology to change the way health care works.

Chris Fleck is on the board of the South Florida Technology Alliance and vice president of emerging solutions for Citrix Systems (NASDAQ: CTXS), a Fort Lauderdale company that provides secure remote access to data and applications.

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Drew Limsky

Drew Limsky



Drew Limsky joined Lifestyle Media Group in August 2020 as Editor-in-Chief of South Florida Business & Wealth. His first issue of SFBW, October 2020, heralded a reimagined structure, with new content categories and a slew of fresh visual themes. “As sort of a cross between Forbes and Robb Report, with a dash of GQ and Vogue,” Limsky says, “SFBW reflects South Florida’s increasingly sophisticated and dynamic business and cultural landscape.”

Limsky, an avid traveler, swimmer and film buff who holds a law degree and Ph.D. from New York University, likes to say, “I’m a doctor, but I can’t operate—except on your brand.” He wrote his dissertation on the nonfiction work of Joan Didion. Prior to that, Limsky received his B.A. in English, summa cum laude, from Emory University and earned his M.A. in literature at American University in connection with a Masters Scholar Award fellowship.

Limsky came to SFBW at the apex of a storied career in journalism and publishing that includes six previous lead editorial roles, including for some of the world’s best-known brands. He served as global editor-in-chief of Lexus magazine, founding editor-in-chief of custom lifestyle magazines for Cadillac and Holland America Line, and was the founding editor-in-chief of Modern Luxury Interiors South Florida. He also was the executive editor for B2B magazines for Acura and Honda Financial Services, and he served as travel editor for Conde Nast. Magazines under Limsky’s editorship have garnered more than 75 industry awards.

He has also written for many of the country’s top newspapers and magazines, including The New York Times, Washington Post, Los Angeles Times, Miami Herald, Boston Globe, USA Today, Worth, Robb Report, Afar, Time Out New York, National Geographic Traveler, Men’s Journal, Ritz-Carlton, Elite Traveler, Florida Design, Metropolis and Architectural Digest Mexico. His other clients have included Four Seasons, Acqualina Resort & Residences, Yahoo!, American Airlines, Wynn, Douglas Elliman and Corcoran. As an adjunct assistant professor, Limsky has taught journalism, film and creative writing at the City University of New York, Pace University, American University and other colleges.